2014 CMT Music Awards – 2nd Most-Watched Telecast in Franchise History

CMTMA14_AM_PROFILE_L1JLIt was an explosive night in Nashville, as the2014 CMT MUSIC AWARDSaired live onJune 4with an array of stars from across country, hip hop and Hollywood. The 13thannual awards experienced growth across all screens, up +10% from last year with 3.0 million Total Viewers,* to become the second most-watched telecast in franchise history. Last nights CMT MUSIC AWARDS scored a 1.39 among P18-49 L+SD, up +7% from last year, and ranked as the #1 original cable telecast for the day. Across Prime, CMT was the #1 cable network among P18-49, F18-49 and Total Viewer L+SD impressions.

The telecast also performed particularly well among younger viewers and women, delivering an all-time high for W18-34 with an impressive 1.77 rating (up +19% over last year), while P18-34 earned a 1.39 rating (+14% over last year).

Hosted for the third year in a row by the multi-talented Kristen Bell, the night featured memorable collaborations including amashupwith Florida Georgia Line, Luke Bryan, Jason Derulo and ZZ Top; along with Bells opening performance of Big Buckle, Moose Knuckle, this drove growth across CMTs digital screens. The 2014 CMT MUSIC AWARDS was the #1 ranked program on Nielsens Daily Top 5 ranking yesterday, generating more than 40 million Twitter impressions. CMT owned the conversation across Twitter and Facebook, tracking 66 nationally trending topics throughout the live show including #CMTawards and #MooseKnuckle. CMT Digital experienced double-digit growth in streams (+18%) acrossCMT.com, CMT Mobile and CMT Apps, and continues to rise as fans revisit their favorite moments from the night atcmtmusicawards.cmt.com.

The 2014 CMT MUSIC AWARDS will re-air on the following days/times:Thursday, June 5at 7:00 pm;Saturday, June 7at 2:00 p.m.;Sunday June 8at 8:00 a.m., 4:00 p.m. and 10:00 p.m. All times ET/PT.

Written by Juliet Schroder

Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.

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