Who would have thought that after the Kylie Cosmetics, ColorPop, Anastasia and other liquid lip paint obsessions one would surprise us with a brand new traditional lipstick? We were amazed by the new MUFE Artist Rouge launch and hereâ€™s why:
- The launch party was a success! Hosted by Ipsy (Michelle Phan company), guests included some of the most influential creators in the beauty industry: Desi Perkins, Brittany Balyn, Nikita Dragun, Gabriel Zamora to name a few. Everyone was celebrating by painting on canvases with the new product, watching fire spitters perform, selfie-ing with gifted clip-on LED lights, sipping cocktails and getting their lips glammed by MUFE artists.
- The packaging is on point! Some influencers were sent a beautiful box including all 50 shades in a traditional sleek black lipstick tube. Guests were gifted pocket-sized pallets with a selection of shades to try from. The colour range is so diverse, varying from nudes to brights, reds and even blues & purples; the perfect product to get creative!
- The formula IS innovative. It contains 50% more pigment than traditional lipsticks, meaning you get a better colour payoff (that liquid lipsticks would normally achieve). It contains natural waxes so bleeding is minimal!
- It is the perfect product to achieve an effortless red carpet bold lip as seen on Gigi Hadid! Liquid lip sticks are known to work great on a plumper pout as they are long lasting, however their drier consistency tends to bleed on small / uneven lips. The MUFE new Artist Rouge works on absolutely everyone!