Welcome to Celeb Secrets. We’re the ultimate destination for breaking news, interviews, and exclusive premieres on all things awards, country, lifestyle, music, movies, sports, and television. Formerly known as CelebSecrets4U, we open up a new world to readers by learning juicy “secrets” about their favorite stars — something no other outlet has to offer.
The brand was created in 2010 by Juliet Schroder at 15 years old. Since its inception, Celeb Secrets has conducted interviews with A-list celebrities such as One Direction, Adam Levine, Joe Jonas, Demi Lovato, Fall Out Boy, Ariana Grande, Priyanka Chopra, Jason Sudeikis, Fifth Harmony, Blake Shelton, Hunter Hayes, Shaun White, McKayala Maroney, and Mark McMorris. In addition to interviews, Celeb Secrets has reported live from various events including the Billboard Music Awards, Teen Choice Awards, CMT Music Awards, NBCUniversal’s Golden Globes After Party, Nickelodeon’s Kids’ Choice Awards, Kids’ Choice Sports Awards, and HALO Awards, the U.S. Open’s Arthur Ashe Kids’ Day, American Idol, America’s Got Talent, The X Factor USA, So You Think You Can Dance, The Voice, Vans Warped Tour, CMA Music Festival, Billboard Hot 100 Music Festival, ACM Party for a Cause Festival, Budweiser Made In America, X Games Aspen, X Games Austin, Nike SB Street League, and the Miss America Competition.
In April 2016, Celeb Secrets expanded its country coverage with a spin-off website Celeb Secrets Country, which features country breaking news and exclusives. The brand also welcomed a redesigned YouTube channel CelebSecretsTV, which features red carpet interviews, exclusive movie, television, sports, and music festival coverage, and in-studio and on-location chats with celebrities. The channel has over 49,000 subscribers and 32M video playbacks to date.
In July 2016, Celeb Secrets partnered with BroadbandTV and The Huffington Post and is apart of the “Outspeak Program,” the next-generation citizen journalism brand. The partnership includes a custom “Celeb Secrets” column on The Huffington Post, which enables the brand to publish its own content on the “Featured Blog” feed. Content that is published has gained front page promotion directly or indirectly through the feed on the front page of relevant verticals.
All of Schroder’s employees are college students or recent graduates. This gives Celeb Secrets the opportunity to provide top-notch content to its Millennial and Generation Z audience. Juliet holds a BS in marketing from St. John’s University, New York.
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