American Eagle Outfitters Announced As The Official Fashion Partner Of The ‘Budweiser Made In America Festival’

BMIA_LogoToday,BUDWEISER MADE IN AMERICAmusic festival announced global specialty retailer,American Eagle Outfitters, as the events official fashion partner. The festival will feature todays most diverse live performers and take place coast-to-coast simultaneously duringLabor Day weekendatGrand ParkinLos AngelesandBenjamin Franklin ParkwayinPhiladelphiaonSaturday, August 30andSunday, August 31.Kanye Westwill headline in both cities, first inPhiladelphiaalong with performances fromPharrellandKings of Leon, and will then topline the final night in Los Angeles withIggy Azalea, Imagine DragonsandRita Ora, among countless others.

JAY Zhas brought together the most culturally influential and uniquely talented music artists of today at the Budweiser Made in America festival. The combination of American Eagle Outfitters with the Budweiser Made in America festival celebrates the best in American music, festival style and individuality, said Michael Leedy, Chief Marketing Officer of American Eagle Outfitters, Inc. We are thrilled to be the official fashion partner and share the pulse of American music with our customers.

American Eagle Outfitters brings the essence of festival experience to life this fall season with signature denim in updated washes ranging from the distressed Festival Shortie, the latest Sky High rises, Denim X, overalls and flowy dresses. Heritage plaids, crop tops and denim overalls offer a modern take on 90s dressing that make AEO a natural fit for festival style. The fall collection will also offer a nod to Budweiser Made In America with exclusive mens and womens t-shirts sold on both coasts at the festival and online. All festival proceeds will be donated to the United Way, a charitable organization that helps individuals and families achieve their greatest human potential through education, income stability and health initiatives (www.unitedway.org).

Written by Juliet Schroder

Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.

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