On Friday June 7, Pepsi wowed fans when renown country music singer Blake Shelton made a surprise appearance at the Pepsi fan engagement bus at the Music City Center in Nashville, TN as part of the CMA Music Festival.
The surprise and delight event was hosted by YouTube all-stars, BFvsGF, who led fans in joining in on all the festivities and amazing giveaways taking place with Pepsi and Blake. Festival attendees and fans were split into two competing teams as part of the “Pepsi Speed Sketch.” 10 lucky fans started at the beginning of competition and 5 finalists emerged to then compete for the grand prize, joined by special guest Blake Shelton.
Blake’s appearance was part of Pepsi’s bigger Iconic Summer program – a program through which Pepsi offers fans and consumers fun summer rewards and unparalleled access to great music and great summer events, including: Beyoncé’s The Mrs. Carter World Tour, the MTV Video Music Awards, the MLB All Star Game in NYC, the iHeartRadio Music Festival in Las Vegas, the Pepsi Gulf Coast Jam in Florida, and many more. To show off the spirit of red, white and blue, this summer Pepsi will encourage fans to share their iconic summer photos by uploading to www.pepsi.com/iconicsummermoments. These images will be curated by Pepsi to create unique content featured on its multi-media channels. For every photo that is submitted to www.pepsi.com/iconicsummermomentsfrom May 26 to August 31, Pepsi will donate $1 to several charitable organizations, including a nonprofit dedicated to providing relief and aid to the victims of the recent tornado impacting the Oklahoma City area, as well as a select group of exceptional military affiliated charities. Consumers who submit photos will automatically be entered into a contest for a chance to win amazing summertime experiences – which only Pepsi can provide.
Highlights of Blake’s Surprise & Delight Moment include:
- Grand prize winner won the CMA Music Festival Golden Circle Upgrade
Photo Credit: Rick Diamond / Getty Images for Pepsi