Breaking Dawn Sells Over 5 Million DVDs This Week!

Summit Entertainment, a LIONSGATE® company, announced today that the home entertainment release of the current installment in the studio’s blockbuster TWILIGHT SAGA film franchise, THE TWILIGHT SAGA: BREAKING DAWN – PART 1, has sold over 5 million DVD and Blu-ray units in the first 11 days of release.  DVD sales for the film, which became available at retail on February 11th, are approximately 13% ahead of sales of the third film in the franchise, THE TWILIGHT SAGA: ECLIPSE, at the same point in its release.  Digital sales of THE TWILIGHT SAGA: BREAKING DAWN – PART 1 are also strong with over 74,000 electronic sell through transactions (53% ahead of THE TWILIGHT SAGA: ECLIPSE at the same time) and over 175,000 video on demand transactions (162% ahead of THE TWILIGHT SAGA: ECLIPSE at the same time).

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Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.

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