Bridgit Mendler’s “Ready Or Not” video has already surpassed 6 million online views, and VEVO, the world’s leading all-premium music video and entertainment platform, has gone live with new and exclusive interviews featuring the artist on their VEVO LIFT platform. Bridgit said of being added to LIFT, “I’m so excited to be working with VEVO on their LIFT program for the next few months. It’s truly an honor to have been chosen for this opportunity.” Added Disney Music Group EVP Ken Bunt, “VEVO has been an amazing collaborator of ours, and we are excited to have them on board to help us break Bridgit globally.”
VEVO supports emerging artists through the LIFT campaign, and past participants include Jessie J, Tinie Tempah and One Direction. Bridgit’s VEVO LIFT programming kicked off last week, and will continue through November 7. Fans will have the opportunity to get to know Bridgit Mendler through exclusive interviews, behind-the-scenes footage, video premieres and intimate live concerts, all exclusive to the VEVO platform. LIFT gives fans the power to break artists like Bridgit through social media interaction, including a new Facebook application and a series of fan challenges. Through the app, fans can be part of Bridgit’s team and directly help them spread the word on their music through their social networks. Access Bridgit Mendler on VEVO athttp://vevo.com/lift.
Upcoming exclusive clips include episodes on Bridgit’s musical influences, her love of cooking, the making of her album, multiple webisodes and much more.
Bridgit’s debut album will be available October 22 on Hollywood Records.