Vice President Joe Biden, Brittany Snow, Pete Wentz, Jordin Sparks, Elizabeth Banks, Wendy Williams, the First Lady of New York City Chirlene McCray and many more celebrities are joining Tumblr’s newest campaign “Post It Forward.”
“Post It Forward,” which was launched yesterday (May 13), is a new campaign that promotes positivity and support in online communities.
“Post It Forward” will weave together a wide range of issues and campaigns related to young people’s mental and emotional health – like bullying, self-harm, depression, and sexual assault – and shine a light on the ways online connection and community can provide support. Tumblr has continued to address these issues on its own platform whether through its community guidelines, changing the way users can flag harmful content, or steering users towards organizations to encourage seeking professional support. The campaign creates a more positive space for users to interact with each other and find the support they need.
PostItForward.Tumblr.com and the tag #PostItForward will serve as hubs for community building, support, and healing for those in need. Through these platforms, users can speak to their personal experiences, offer positive messages of encouragement, and raise awareness of organizations that have helped them throughout their journeys.
Starting today and continuing throughout the summer, “Post It Forward” will bring these stories of support to the forefront. Individuals can tell their story via video or long-form text, offer advice, share encouraging art, or connect with others through PostItForward.Tumblr.com or #PostItForward. Users will also be encouraged to take a GIF selfie — which will appear on the blog and tag — using a new, special version of Tumblr’s native desktop camera tool to show support for a happy and united Tumblr community. In addition, Tumblr tapped a few of its top Creatrs — Laurene Boglio, Brian Butler, Thoka Maer, Jonathan Reyes, and Mr. Phil– to make the “Post It Forward” concept come to life with vivid art on the blog and limited-edition merchandise to be sold on the Tumblr merch store (www.tumblr.com/merch) with proceeds going to organizations, such as Love is Louder and The M.A.D. Girls, that tackle issues like self-harm and youth empowerment. With a simple click, we canmotivate each other to create more positive spaces on the internet.