Award-winning color brand, Cargo Cosmetics, has tapped Neon Hitch to be the face of their Fall/Holiday 2017 collection. Additionally, the brand will unveil a limited edition capsule collection inspired and co-designed by the electro pop singer and songwriter.
“For the longest time I’ve dreamed of collaborating with a professional makeup brand,” says Neon Hitch. “Cargo offers products of a phenomenal quality and I love that they are specifically designed to take with you on the road. Experimenting with makeup is a creative outlet for me and one of the many ways I enjoy expressing myself. I appreciate having the opportunity to share that with my fans and encourage them to create and embrace their own unique style.”
“We are excited to bring Neon’s edgy take on beauty to her fans while introducing the Cargo customer to our latest inspiration,” says Brian Robinson, President of Cargo Cosmetics. “Neon has a very unique, fun and exciting approach to beauty that fits in with the vibe of Seattle, the destination of Cargo’s next collection. Her look and personality is so compelling that we were inspired to create an online exclusive capsule collection in addition to the regularly planned Fall/Holiday launches.”
The Fall/Holiday 2017 collection will debut in over 1,100 Kohl’s department stores in September 2017. Neon Hitch will appear in all elements of the brand’s comprehensive marketing campaign including print and digital advertising, in-store displays, public relations, event appearances and social media. The highly anticipated capsule collection will be sold exclusively on CargoCosmetics.com backed by a robust digital campaign, public relations efforts and special appearances by Neon Hitch.