Century Plaza Unveiling Sets New Heights With Stunning Celebration

Obscura Digital for Next Century Partners

Visionary real estate developer Michael Rosenfeld and his Next Century Partners hosted the most exciting party of the year for the unveiling of the largest mixed-use project in all of Los Angeles on January 20.

Partners introduced to the world the first glimpse of the new $2.5 billion Century Plaza, with construction underway. The Century Plaza will feature a 23-foot-tall sculpture head by celebrated Spanish artist Jaume Plensa in the public plaza. Two 46-story glass residential towers will scrape the sky with the most elegant condominium homes ever built in Los Angeles. As well as, trendsetting boutiques and restaurants will fill the plazas and streetscape making this the Westside’s most walkable neighborhood. We love the sound to that!

The celebration was joined by the city’s real estate dignitaries VIP government officials, and actors Ellen Pompeo, Josh Duhamel, Darren Criss – and influencers from every possible industry.

Guests of the unveiling were treated to tastes of the city’s best restaurants – Mozza Pizzeria, Animal, Chinois, and Wexlers, with desserts by Sprinkles and SusieCakes – and entertainment by top tier performers. Last but not least, the night was closed off with an unprecedented multimedia show by Obscura Digital, the same visual masterminds behind the light show installment you see at the Sydney Opera House.

This project is a big step in the future of Los Angeles, making it more extravagant and star-studded than before.

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