SCOTT BORCHETTA, President and CEO of the Big Machine Label Group and one of the most successful forces in the music industry today, has joined AMERICAN IDOL XIV as mentor to help shape the career of the competition’s winner. BORCHETTA’s relationship with the next AMERICAN IDOL will extend past the show’s finale; BORCHETTA’s Big Machine Records will partner with 19 Entertainment and Universal Music Group to oversee the launch of his/her recording career. The winner will join BORCHETTA’s Record label roster of superstar talent, including TAYLOR SWIFT, TIM MCGRAW, REBA, RASCAL FLATTS and FLORIDA GEORGIA LINE.
The Season XIV mentor role was re-imagined and stepped up to provide BORCHETTA’s unique perspective from early on in the competition – through the live shows, to the final winning moment and beyond. Borchetta joined IDOL during Hollywood Week, when he watched the performances in advance of offering his expertise to the contestants who continue in the competition.
“There’s only one reason I’m doing this: AMERICAN IDOL has proven again and again that it can launch superstars. I believe that working with these young artists the same way we work with new artists at the Big Machine Label Group will help the next AMERICAN IDOL be as prepared as possible to continue the tradition of creating new superstars,” said BORCHETTA. “The entire label group will be invested and we look forward to bringing our energy, focus and know-how to help develop this young talent at the highest levels.”
American Idol’s two-night, three-hour premiere begins on Wednesday, January 7th, 2015 at 8PM ET/PT on FOX.