Multi-platinum, British singer/songwriter, Cher Lloyd is empowering her fans by allowing them to premiere music from her new album, Sorry I’m Late, May 27th on Epic Records. Lloyd has made the unprecedented decision to put the music in their hands first. This monumental move marks the first time in history that an artist has engaged her fan base to showcase new music before anybody else.
Here’s how the revolutionary campaign shakes down. In conjunction with MTV Artists, MTV’s artist and music discovery site and app, one lucky fan as chosen by the star, will get the opportunity to unveil a new song and unlock a piece of Lloyd’s album artwork via his/her social networks. Shortly after the particular track goes live on MTV.com, fans may submit their own videos for it as part of a week-long contest. The winning video will then be showcased on her official MTV Artists page. In addition, each winner will be awarded the opportunity to attend an exclusive Cher Lloyd, Live from MTV, live stream fan event in New York on album release day.
Moreover, her next single “Sirens” makes its debut at satellite radio on March 14. SiriusXM HITS 1 will debut the song over the course of a 24-hour takeover, playing exclusively it every hour on the hour. Following up last year’s hit “I Wish” [featuring T.I.], this latest single is a testament to Lloyd’s commitment to letting down her barriers and being more vulnerability with her music. In addition, when fans pre-order the album on March 17 they will get an immediate download of “Sirens”.
“What I love most about my fans is that they aren’t afraid to be vocal when they want new music from me, so I thought why not let them be the ones to release it,” says Lloyd.
Inviting listeners deeper into her world, Lloyd recently wrapped a 4-part series entitled “Pieces of Cher” that will be showcased on www.cherlloyd.com in the weeks preceding the album’s release. The series opens up the doorway her life and allows fans unprecedented access. This is the chance to join Lloyd on her journey like never before.
She also joins good friend Demi Lovato for the Neon Lights arena tour starting March 20 in Kansas, MO as well as her own headlining dates throughout the spring. To make the jaunt even more special, she’s participating in MTV’s “Ultimate Fan Experience”, which will give one fan the opportunity to hang with Lloyd at the Nashville gig on March 29.