CMT and its pro-social initiative CMT One Country will air a live, 90-minute concert special featuring Hank Williams, Jr. and Alabama, Keith Urban, Lady Antebellum, Ronnie Dunn, Sara Evans, Tim McGraw and many others to raise awareness and funds for those affected by the recent devastating storms, flooding and tornadoes. The fundraising special will air live from Nashville on Thursday, May 12 at 9 p.m. ET/8 p.m. CT on CMT and will be simulcast on CMT.com. Additional artists to be announced; all money raised will benefit the American Red Cross Disaster Relief efforts.
Hank Williams, Jr. got the ball rolling on the fundraising event this past weekend when he reached out to CMT to express his urgent desire to address the disaster: “I just couldn’t believe what I was seeing on TV. Alabama is home – I am really pumped about helping. I want to raise a lot of money, and thanks to my good friends, we are going to be able to make a difference.”
“CMT’s audience is reaching out to us, and to our stars, in desperation,” said Brian Philips, president, CMT. “The other seismic news events of the past few days have had the unintended effect of limiting media coverage of this massive, historic American disaster. Simply put, CMT and our artists will not allow this to happen. We will raise money, and we will shine the brightest possible light on the urgent needs of our courageous neighbors. On behalf of CMT, MTV Networks and Viacom, we strongly urge other organizations to join us in this labor of love.”
“Our hearts go out to every person affected by these storms, and we’re grateful for every donation that enables the Red Cross to do whatever we possibly can do to ease their suffering and give them help,” said Gail McGovern, president and CEO of the American Red Cross.