Never one to take a conventional path, leading electronic music producer and songwriter deadmau5 embarked on a one-of-a-kind road trip leading up to the release of his new album while(1<2) (mau5trap/Astralwerks), out today, Tuesday, June 17. Earlier this month he put the pedal to the metal of his Purrari, his custom Nyan cat-wrapped Ferrari Spider 458 on the Gumball 3000 Rally for a drive from Miami to Ibiza and raised hundreds upon thousands of dollars contributed towards it’s charity The Gumball Foundation. His heavily chronicled escapades–which fans were able to follow in real time via his live.deadmau5.com platform– garnered him the prestigious ‘Spirit Of The Gumball’ Award. It also helped to propel while(1<2) to debut at at #1 dance and #4 overall iTunes charts today. Look for the album to be available physically and via streaming services on Tuesday, June 24. Also stay tuned for news of a limited edition vinyl coming soon.
Leading up to while(1<2)—a double-album collection of 25 tracks that together he truly feels is his first proper artist release–deadmau5 made four key tracks off the album available. First there was “Avaritia,” which premiered on Pete Tong’s Radio One show in mid-May.
Next came “Seeya,” with its rare vocal tracks courtesy of new mau5trap signing Colleen D’Agastino. As deadmau5 was about to launch on his adventure of a lifetime, the Gumball 3000 Rally, Rolling Stone premiered “Infra Turbo Pigcart Racer.”
Then came the unveiling of “Phantom’s Can’t Hang,” courtesy of Mashable.
Now the full modern-day electronic opus from one of the world’s most prolific producers is available for all via iTunes with other formats to follow next week.
Purchase the album now at iTunes here: http://smarturl.it/whileiTunes
Photo credit: F. Scott Schafer