Multi-platinum recording artist, songwriter and vocal powerhouse Demi Lovato is currently filming the video for her new single, “Confident,” with Director Robert Rodriguez in Austin, TX. Lovato and Rodriguez previously worked together on the second season of Rodriguez’s El Rey Network hit “From Dusk Till Dawn: The Series.”
The “Confident” video will co-star actress Michelle Rodriguez (The Fast and the Furious, Machete) and actor Jeff Fahey (“From Dusk Till Dawn: The Series,” “Justified”). Lovato launched “Confident,” the latest single from her upcoming album of the same name late last week on Apple Radio’s Beats1, and the song immediately trended worldwide. The single is available now for streaming and download on all digital services, and special fan packages can be pre-ordered at http://smarturl.it/dcla1. “Confident” was written by Max Martin, Savan Kotecha, Ilya and Lovato and produced by Martin and Ilya.
“I was so impressed by Demi’s fearless performance as a guest star on my TV series “From Dusk Till Dawn” that I jumped at the chance to direct her video,” said Robert Rodriguez. “I basically treated this like we were shooting a high octane action film, because she has the presence and star power to pull it off. She’s incredible.”
The release of “Confident” comes straight on the heels of Demi Lovato’s latest RIAA-Certified Platinum single, “Cool For The Summer.” Lovato performed “Cool For The Summer” on MTV’s Video Music Awards and on the outdoor stage of ABC’s Jimmy Kimmel Live. “Cool For The Summer” is currently a Top 5 single at Top 40 radio, and has drawn rave reviews from Billboard, Time, People, Entertainment Weekly, and Nylon. “Cool for The Summer” hit #1 on iTunes in 37 countries worldwide. The video for “Cool For The Summer” has over 66 million online views.
Lovato’s Confident album is set for release October 16 on the eve of her performance on NBC’s “Saturday Night Live” with guest host Tracy Morgan. The album will be released on Hollywood Records/Island Records/Safehouse Records. .
Lovato will appear in “From Dusk Till Dawn: The Series” in the episodes airing on October 20th and 27th at 9:00pm ET on El Rey Network.