Big congrats are in order for Disney Animation Studios! Frozen has achieved the rare feat of retaking the #1 spot at the box-office this holiday weekend in its seventh week.
Via the Associated Press:
On a wintry weekend, Disney’s “Frozen” retook the box-office top spot with $20.7 million, freezing out the horror spinoff “Paranormal Activity: The Marked Ones.”
Paramount’s “The Marked Ones” debuted in second place with $18.2 million, a total that includes Thursday night screenings, according to studio estimates Sunday. The film is a stand-alone story spun off from the lucrative, low-budget horror franchise “Paranormal Activity,” the fifth of which will be released in October.
But it wasn’t able to overcome Disney’s animated “Frozen,” which has been a hit for family audiences for the last seven weeks. It has now surpassed $600 million worldwide, making it the second highest grossing Disney Animation release, behind “The Lion King.” It will soon pass that film’s $312 million domestic haul, too.
It’s extremely rare for a film to lead the box office in its seventh weekend, a feat accomplished by the likes of “Avatar” and, to go further back, “Legends of the Fall.” It’s rarer still for a film to retake the box-office lead so late in its theatrical run. The last movie to do so was Mel Gibson’s “The Passion of the Christ” in 2004, according to box-office tracker Rentrak.
Hopefully this achievement will make the future of Disney animated musicals and princess films even brighter!