Korean pop sensations Girls Generation have signed to become the new face of Casio Watches Baby-G line in a number of Asian and Australasian nations. Girls’ Generation will represent the face of the brand in South Korea, China, Hong Kong, Macao, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia
The 9 member girl group who were created in 2007 have now been signed to Interscope records in the USA and have begun an all out assault on the American charts. The group became the first Korean group to appear on popular TV show ‘Late Night with David Letterman’ when they appeared to promote their single, an English Language version of a song “The Boys” in January 2012.
They have also scored a notable success for K-Pop in Europe where the song was released in France by Polydor Records.
Facts About Girls Generation
- The band are referred to as SoShi by their fans - The girls in the band are Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona and Seohyun. - The band has released three albums in their native South Korea and one in the English language. They are also popular in Japan
The girl group will be the he face of a Baby-G advertising campaign that begins in July 2012 across Asia. The multi-member group were chosen as collectively they embody the “tough, cute, cool” concept of Baby-G, Casio’s shock resistant watches for women.