Platinum recording artist and four-time GRAMMY nominee Hunter Hayes is known for challenging status quo, and in his new music video for “Tattoo” he continues to push the envelope, taking his multidimensional vision to new heights.
Directed by Kristin Barlowe, the video was shot in Murfreesboro, Tenn., and although Hayes is keeping the final effects and video premise confidential, he released the first teaser—a behind-the-scenes look at the setting –on CMT.com after network personality Cody Alan prompted Hayes on Twitter.
“[‘Tattoo’] is about inspiration,” said Hayes. “It’s about that moment when you meet somebody and you’re inspired by them and all you want is to encourage them as much as they’ve motivated you. And that’s the fun of it — meeting that person you’re crazy about.”
Following the emotionally poignant lead single “Invisible,” “Tattoo” is the second single off of Storyline, Hayes’ chart-topping album for Atlantic Records, available now.
Watch the video below!