Jake Paul, Baby Ariel, RudanC, Sawyer Hartman and Teala Dunn came together to celebrate the launch of Time Inc.’s INSTANT during VidCon 2016 at the Anaheim Convention Center on Friday afternoon (June 24) in Anaheim, California.
The digital stars were selected to be apart of INSTANT‘s “Launch Squad” and will create original content for and be covered extensively by the platform, spread the word about INSTANT, and work with the editorial team on various events and live programming. They join previously announced squad members Mia Stammer (aka MamaMiaMakeup), and INSTANT’s very first “Petfluencer,” DJ Mini Matt, whose owner happens to be YouTube star iJustine.
In case you didn’t know, INSTANT delivers a fluid video stream allowing the audience to engage with content immediately, intuitively and without interruption. It delivers a native-app-like experience directly in the mobile browser at INSTANT.ME, with no extra download required. Daily editions of INSTANT will feature snack-sized, share-worthy videos – called “Instants” – across many digital verticals, including entertainment, beauty, fashion, food and social media. Content will also be programmed bespoke for the social ecosystem, on Facebook, Instagram, YouNow, and more, and will also live on the sites and channels of PEOPLE, Entertainment Weekly, and HelloGiggles.
Join the conversation with the hashtag #INSTANT and experience INSTANT online @instantdotme (Twitter), @instantdotme (Instagram), @instantdotme (Snapchat), Facebook.com/instantdotme (Facebook), and @instantdotme (Musical.ly).
Photo by Eric Charbonneau/Le Studio