Jamie Chung, Jeannie Mai, and Louise Roe Celebrate the Launch of Henri Bendel’s Surf Sport Collection

SANTA MONICA, CA - APRIL 27: Louise Roe attends the Henri Bendel Surf Sport 2018 Collection Launch at The Bungalow on April 27, 2018 in Santa Monica, California. (Photo by Vivien Killilea/Getty Images for Henri Bendel)

Henri Bendel‘s new Surf Sport collection is finally here, and there’s no way to celebrate it than with a party on the beach!

The fashion line’s Creative Director Pina Ferlisi, actress Jamie Chung, influencer Louise Roe, The Real’s Jeannie Mai, and more gathered to celebrate the launch at The Bungalow in Santa Monica yesterday (April 27). Guests admired the new collection which includes a range of handbags and accessories, as they posed at the Henri Bendel photo wall and indulged in specialty cocktails and food.

SANTA MONICA, CA – APRIL 27: Jamie Chung and Louise Roe attend the Henri Bendel Surf Sport 2018 Collection Launch at The Bungalow on April 27, 2018 in Santa Monica, California. (Photo by Vivien Killilea/Getty Images for Henri Bendel)

The new collection is inspired by Surf Sport – Henri Bendel’s own take on California style. The collection includes handbags, jewelry, accessories, sunglasses and travel. The collection embodies the vibrant, sunny colors of Malibu and Surf Culture and is accented with painterly florals, bold stripes and abstract graphics.

SANTA MONICA, CA – APRIL 27: A general view of atmosphere at the Henri Bendel Surf Sport 2018 Collection Launch at The Bungalow on April 27, 2018 in Santa Monica, California. (Photo by Vivien Killilea/Getty Images for Henri Bendel)

Key styles, including the Jetsetter Backpack and editor favorite, the 712 Belt Bag, are both done in bold neoprene. The Rivington Colorblock Flap Shoulder Bag has a front pouch that can be zipped off and mixed and matched to suit any design personality. The Rivington Convertible Tote is 4 bags in 1 – a Tote, Crossbody, Satchel or Clutch. The Canvas Stripe Cabana Tote is Henri Bendel’s must-have beach tote of the season.

SANTA MONICA, CA – APRIL 27: A general view of atmosphere at the Henri Bendel Surf Sport 2018 Collection Launch at The Bungalow on April 27, 2018 in Santa Monica, California. (Photo by Vivien Killilea/Getty Images for Henri Bendel)

Rainbow motifs pop up on everything from the W 57th Travel Backpack to a Centennial Stripe iPhone Case and small accessories for travel – a passport case, bag tag and sunglasses case.

The Surf Sport collection is available exclusively at HenriBendel.com and its 25 stores nationwide now ($98-$428).

Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.