Jennifer Nettles is the new spokesperson for the General Mills and Feeding America Outnumber Hunger campaign!
The campaign is a nationwide effort aimed at fighting hunger in America.
“Being the face of this year’s Outnumber Hunger campaign is so exciting, and not just because I’ll be on the front of a cereal box!” laughs Nettles. “What encourages me about this partnership with Big Machine, General Mills and Feeding America® is the opportunity to really affect hunger within local communities. I’m thrilled to be a part this program because my fans can conveniently go to their grocery store, pick up products already on their shopping list, and can help their neighbors, just by entering a code.”
As part of the campaign, Nettles, along with other Big Machine Label Group artists such as Reba McEntire, Florida Georgia Line, Justin Moore, Ronnie Dunn, Thomas Rhett, Maddie & Tae, Cassadee Pope and Nick Fradiani, will be featured on the box of more than 150 participating General Mills products including: Cheerios™, Lucky Charms™, Nature Valley™ and Old El Paso™.
To participate, individuals can purchase specially marked products, then enter the code found on the packaging and their zip code at Outnumberhunger.com to help Feeding America® secure five meals on behalf of their local food bank.
During its five year history, Outnumber Hunger has included numerous components and support from BMLG artists including Rascal Flatts, Florida Georgia Line, Reba McEntire, Thomas Rhett, Cassadee Pope, Danielle Bradbery and more, who have performed during first-rate charity concerts and made visits to local food banks. Outnumber Hunger has also included BMLG artist integrated radio and media campaigns.
This first-of-its-kind partnership has helped secure more than 40 million meals for Feeding America, the nation’s largest domestic hunger-relief organization, and has helped to bring national awareness of the 1 in 7 Americans who struggle with food insecurity.
For more information on how you can help Feeding America® secure five meals for your local food bank by purchasing participating General Mills products, visit Outnumberhunger.com.