New York Fashion Week is getting a digital makeover this year!
Iconic fashion brands Vogue, Teen Vogue and Condé Nast Entertainment will be taking over YouTube Space NY with Klossy creator Karlie Kloss and supermodel Lily Aldridge to showcase fall’s leading trends through new and original video content. Top YouTube fashion and beauty creators such as Amanda Steele, Fleur De Force, Chloe Morello, Ann Le and Rachel Levin will also be participating in this new collaboration.
During this Fall’s New York Fashion Week, Karlie Kloss will produce and collaborate in beauty challenges with top YouTube creators at the pop-up Vogue and Teen Vogue Studios within YouTube Space NY. Karlie Kloss will host the Vogue Beauty Challenge at the Vogue Studio, in which Vogue’s beauty editors will select exciting beauty looks from the runway and challenge YouTube fashion and beauty stars to recreate them for online fans. Supermodel Lily Aldridge will also be joining Karlie Kloss for the collaboration to help host the Teen Vogue Studio at the YouTube Space NY, where YouTube gurus will recreate runway looks within a $200 budget.
“I am so thrilled to work with such a creative group of YouTube stars for the Vogue Beauty Challenge,” said Karlie Kloss. “The YouTube community and the team at Condé Nast are incredible storytellers — collaborating together is an exciting opportunity to merge fashion with tech and bring the energy, excitement and cool stories from New York Fashion Week to life.”
The challenges will be filmed at YouTube Space NY, which opened its doors last November, and the new videos will be available on Vogue and Teen Vogue’s YouTube channels, the creators’ channels, as well as Condé Nast Entertainment’s digital video storytelling platform, The Scene.