Today the NCAA and Turner Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One have announced additional superstar artists for the 2017 NCAA March Madness Music Festival in conjunction with the 2017 NCAA Men’s Final Four. The free, three-day celebration taking place March 31-April 2 is open to the public at Margaret T. Hance Park in Phoenix.
On Friday, March 31 four time Grammy Award winner Keith Urban will take the stage as the AT&T Block Party headliner. On Saturday, April 1 chart-topping, indie-pop band Grouplove, Grammy-nominated recording artist Leon Bridges, and Grammy-nominated pop duo Capital Cities will perform at Coca-Cola Music, joining previously announced Grammy Award-winning headliner, The Chainsmokers.
On Sunday, April 2 soul rock outfit Nathaniel Rateliff & the Night Sweats will open the final day of the festival at the Capital One JamFest, later followed by iconic Grammy Award-winning alt rock band Blink-182. They join previously announced Grammy Award-winning hip hop duo Macklemore & Ryan Lewis and headlining rock legend Grammy Award winners Aerosmith at the Capital One JamFest.
Fans can also watch a selection of the weekend’s concerts being live streamed on ncaa.com, bleacherreport.com, and the official NCAA YouTube channel. To stay up to date, fans can visit ncaa.com/finalfour, follow @FinalFour on Twitter, and download the Final Four app at ncaa.com/mffapp.