The music icon teamed up with the brand to promote kindness in school and support teachers with the resources they need for a successful classroom.Â According to a report by Sesame Workshop, 86% of teachers (and 70% of parents) admit to worrying often that the world is an unkind place for children. Further, the Education Market Association reports that an estimated 99.5% of public school teachers use their own money to equip their classrooms â€“ frequently at a cost of more than $400 per year.
The PSA highlights DonorsChoose.org â€“ a charity that has helped donors fund more than 25,000 classroom projects for teachers that have positively affected more than 23 million students across the country â€“ and Born This Way Foundation, which was founded by Lady Gaga and her mother, Cynthia Germanotta, to support the wellness of young people and empower them to create a kinder and braver world.
â€œWeâ€™re thrilled to team up with Lady Gaga, Born This Way Foundation and DonorsChoose.org to support education and positive classroom experiences nationwide,â€Â said Frank Bifulco, chief marketing officer, Staples.Â â€œThereâ€™s a correlation between kindness and overall well-being among students, and weâ€™ll work together to create an environment for students that will allow them to flourish and propel them into their bright futures.â€
In support of this mission, Staples will also make $1 million donations to both DonorsChoose.org and Born This Way Foundation.
You can get involved with Staples for Students by visiting their official website here.