Marvel’s The Avengers Sets Domestic, Global 3-Day Opening Weekend Records In IMAX® Theatres

IMAX Corporation (NYSE:IMAX; TSX:IMX) Marvel Studios and The Walt Disney Studios today announced that the epic Super Hero adventure Marvel’s The Avengers has surpassed IMAX’s domestic opening weekend box office record by generating $15.3 millionof the film’s record-setting domestic gross of more than $200 million, resulting in an IMAX per-screen average of approximately $56,000 in 275 digital IMAX® theatres.

Internationally, the film generated approximately $6.1 million over the weekend in 176 IMAX theatres, of which 80 were debut runs. This brings IMAX’s international total to $16 million. Some international markets, including Poland and Japan, have yet to open.

The film also set a new IMAX three-day opening weekend global box office record with $21.4 million, bringing the worldwide gross to $31.3 million in IMAX theatres worldwide since its global release on April 25.

“With sellouts all weekend and IMAX fans around the world coming out in record numbers to see Marvel’sThe Avengers, the only way we could have done better would have been to have more seats,” saidRichard L. Gelfond, CEO of IMAX. “We saw particularly strong results in IMAX’s key growth markets including China, which opened on Saturday to sell-out business across our network.”

“Extremely strong word-of-mouth resulted in exceptional day-to-day as well as week-to-week holds across our global network,” said Greg Foster, IMAX Chairman and President of Filmed Entertainment. “With more international markets still to open, we expect this trend to continue over the next few weeks as the film continues to play in a number of domestic and international IMAX theatres. Congratulations to our longtime partners at Marvel, Disney and director Joss Whedon – IMAX is honored to be a part of this epic, record breaking cinematic event.”

Marvel’s The Avengers, based on the well-known Marvel comic book series, is directed by Joss Whedonand stars Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgard and Samuel L. Jackson as Nick Fury.

Distributed by The Walt Disney Studios, Marvel’s The Avengers: An IMAX 3D Experience marks the third Marvel Studios film presented in IMAX, following the releases of Iron Man 2: The IMAX Experience in 2010 and Thor: An IMAX 3D Experience in 2011.

The IMAX release of Marvel’s The Avengers was digitally re-mastered into the image and sound quality of An IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that makes audiences feel as if they are in the movie.

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Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John’s University.

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