Epic Records breakout pop star Meghan Trainor has partnered up with global technology company HP for its #BendTheRules campaign, which includes the creation of a music video for Trainor’s brand-new single“Lips Are Movin’” that premieres today on HP’s YouTube channel. Trainor and “Lips Are Movin’” will also be featured in the global holiday campaign for the HP Pavilion x360 convertible PC.
Trainor and HP are “bending the rules” by releasing the first-ever music video created by social “influencers” — the most influential Viners, Instagrammers, and YouTube stars from around the world whose combined audience reaches nearly 30 million. HP worked with these influencers to become the video’s actors, choreographers, dancers, set designer, hair and makeup artists, stylists, and behind-the-scenes photographer. They include American set designer Bri Emery, American actors Marcus Johns, Cody Johns, and Robby Ayala, French dancers Les Twins, Spanish stylist Sara Escudero, American hair stylist Kristin Ess, Japanese nail artist Mei Kawajiri, and the world’s most famous pomeranian Barkley the Pom, to name a few. Each leveraged the versatility of the HP Pavilion x360 to collaborate on the creative production process.
Trainor is no stranger to working with social media stars, having featured dancer and Viner Sione Maraschino in her video for her multi-week No. 1 single “All About That Bass,” which has racked up nearly 250 million views on VEVO.
“Lips Are Movin” follows on the heels of Trainor’s multi-platinum debut “All About That Bass,” which captured the No. 1 spot on Billboard’s Hot 100 chart for a record-breaking eight consecutive weeks. The positive body-image anthem also spent three weeks at No. 1 at Top 40 radio, eight weeks at No. 1 on the U.S. Shazam chart, and reached No. 1 globally on Spotify. “All About That Bass” climbed to No. 1 in Australia, Canada, the UK, and Germany and peaked at No. 1 on the iTunes singles chart in 58 countries, making Trainor a global pop-phenomenon. It has been certified 4x-platinum in the U.S. with more than 5.5 million sold worldwide.
Meanwhile, Trainor’s hotly anticipated full-length debut Title [Epic Records] (pre-order) hits shelves on January 13th just prior to the launch of her just-announced “THAT BASS” North American headlining tour. See all of Trainor’s upcoming tour dates below.
A 2014 American Music Award nominee for “New Artist of the Year,” Trainor will present an award on the show, which airs live on ABC on November 23rd. Fans can vote at AMAvote.com through the first hour of the broadcast. Trainor was also nominated for an MTV EMA award and is up for two People’s Choice awards and LOGO a New Next Now award. She recently performed “All About That Bass” with Miranda Lambert at the CMAs and will also perform on Nickelodeon’s HALO Awards on Nov. 30.
Watch the music video for “Lips Are Movin” below.
Meghan Trainor – “Lips Are Movin” – Music Video