Meghan Trainor Partners with HP for “Lips Are Movin” Video & #BendTheRules Campaign

MeghanTrainor_Rolling Stone PhotoEpic Records breakout pop starMeghan Trainorhas partnered up with global technology companyHPfor its#BendTheRulescampaign, which includes the creation of a music video for Trainors brand-new singleLips Are Movinthat premieres today on HPs YouTube channel. Trainor andLips Are Movinwill also be featured in the global holiday campaign for the HP Pavilion x360 convertible PC.

Trainor and HP are bending the rules by releasing the first-ever music video created by social influencers the most influential Viners, Instagrammers, and YouTube stars from around the world whose combined audience reaches nearly 30 million. HP worked with these influencers to become the videos actors, choreographers, dancers, set designer, hair and makeup artists, stylists, and behind-the-scenes photographer. They include American set designerBri Emery, American actorsMarcus Johns,Cody Johns, andRobby Ayala, French dancersLes Twins, Spanish stylistSara Escudero, American hair stylistKristin Ess, Japanese nail artistMei Kawajiri, and the worlds most famous pomeranianBarkley the Pom, to name a few. Each leveraged the versatility of theHPPavilion x360to collaborate on the creative production process.

Trainor is no stranger to working with social media stars, having featured dancer and VinerSione Maraschinoin her video for her multi-week No. 1 singleAll About That Bass,which has racked up nearly 250 million views on VEVO.

Lips Are Movinfollows on the heels of Trainors multi-platinum debutAll About That Bass,which captured the No. 1 spot onBillboards Hot 100 chart for a record-breaking eight consecutive weeks. The positive body-image anthem also spent three weeks at No. 1 at Top 40 radio, eight weeks at No. 1 on the U.S. Shazam chart, and reached No. 1 globally on Spotify.All About That Bassclimbed to No. 1 in Australia, Canada, the UK, and Germany and peaked at No. 1 on the iTunes singles chart in 58 countries, making Trainor a global pop-phenomenon. It has been certified 4x-platinum in the U.S. with more than 5.5 million sold worldwide.

Meanwhile, Trainors hotly anticipated full-length debutTitle[Epic Records] (pre-order) hits shelves on January 13thjust prior to the launch of her just-announced THAT BASSNorth American headlining tour. See all of Trainors upcoming tour dates below.

A 2014 American Music Award nominee for New Artist of the Year, Trainor will present an award on the show, which airs live on ABC on November 23rd. Fans can vote atAMAvote.comthrough the first hour of the broadcast. Trainor was also nominated for an MTV EMA award and is up for two Peoples Choice awards and LOGO a New Next Now award. She recently performedAll About That BasswithMiranda Lambertat the CMAs and will also perform on Nickelodeons HALO Awards on Nov. 30.

Watch the music video for “Lips Are Movin” below.

Meghan Trainor – “Lips Are Movin” – Music Video

 

Written by Juliet Schroder

Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.

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