Who would have thought that new-to-the-scene boy band MIDNIGHT R?D would beat out music powerhouses Mariah Carey, John Mayer and Drake for a voter’s choice award? Well it happened, taking more than half (72,000) of 130,000 votes for the Coldwell Banker #HomeRocks Award, for their song “Take Me Home.” As part of the promotional lead up to the 56th Annual Grammy Awards®. Coldwell Banker Real Estate launched the #HomeRocks campaign, asking music enthusiasts to choose the best song relating to ‘Home’.
Coldwell Banker® rolled out its #HomeRocks campaign two weeks ago with its first #HomeRocks Award begin handed out the week of the Grammy Awards®. The hashtag #HomeRocks trended during the GRAMMYs with more than 3,000 tweets and 7,400 since the start of the campaign.
“Home means something different to everybody,” said Midnight Red’s Colton Rudloff. “To me I love the fact that when we are busy on the road, I can come home and just lay on the couch. You get to be with your parents and animals. It’s great.”
The songs nominated for the #HomeRocks Award were selected based on the following criteria:
- Represented a theme related to home and / or how we feel about home
- Released in 2013
- Contained the word “home” in the title
The winner of the #HomeRocks Award was selected by a vote that was open to the public on the Blue Matter blog. Intended to generate excitement through social media for Coldwell Banker’s new commercial airing during the GRAMMYs, the #HomeRocks Award celebrates new music from 2013 and demonstrates the many ways that the feeling of home can be celebrated through music.