Beginning Monday, October 5th, Nickelodeon will throw back to the ’90s every day with the launch of The Splat, a new multiscreen content destination spanning television, seven social media platforms and a dedicated website aggregating the most loved Nick content from the 1990s and beyond.
“We have been listening closely to our first generation of Nick kids that are craving the great characters and shows they grew up with watching Nickelodeon in the ‘90s,” said Cyma Zarghami, President of Viacom Kids and Family Group. “We designed ‘The Splat’ with fans and their requests in mind, which means we’re bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can’t get anywhere else.”
The Splat will dive deep to create a retro experience filled with landmark Nickelodeon programs; classic programming stunts like Nick or Treat, U-Pick and Super Toy Run; the recreation of specific days of programming as they aired in the ’90s; and original promos and interstitials, including the Doo-wop Dinosaurs and the Opera Lady.
In addition to the TV block, The Splat will also will also consist of a website, which is a fan-driven site built around social conversations; a special Emoji keyboard, which will be a full-integrated Splat-branded keyboard featuring emoticons, stickers and GIFs; and a social media community, which is a robust social presence on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube.
The Splat will launch on Monday, October 5th at 10PM on TeenNick.