Nickelodeon will empower kids to get up and get active when its TV channels, websites and app go off air and offline for its 11th Annual Worldwide Day of Play (WWDoP) on Saturday, Sept. 20, from 12 p.m. to 3 p.m. (all times ET/PT). Nickelodeon, Nicktoons, Nick Jr., TeenNick, Nick.com, NickJr.com, Nicktoons.com, TeenNick.com and the Emmy® Award-winning Nick App will all participate. Additionally, the network’s national prosocial partners – United States Tennis Association, NFL PLAY 60, the Boys and Girls Club of America and Key Club, among others — will host several thousand local events across the country to help celebrate kids’ love of play.
Kids across the country are expected to participate in several thousand locally scheduled events. These events will be hosted by Nickelodeon’s national partners, including the Afterschool Alliance, the Association of Children’s Museums, Big Brothers Big Sisters of New York City, the Boys and Girls Club of America, Girls on the Run, the Girl Scouts of the USA, Key Club/Kiwanis, the National Environment Education Foundation, NFL PLAY 60, Playworks, Right to Play (USA Gymnastics), Roller Skating International, Save the Children, the United States Tennis Association, Up2Us, USA BMX and the YMCA.
On Sept. 20, Nickelodeon will air health and wellness-themed messaging beginning at 9 a.m. Throughout the morning, interstitials featuring stars from Nickelodeon’s hit live-action series, including Sydney Park and Tylen Jacob Williams (Instant Mom), Curtis Harris and Breanna Yde (The Haunted Hathaways) and Paola Andino and Nick Merico (Every Witch Way), will encourage kids to take the time to be more physically active. At 12 p.m., Nickelodeon will sign-off on air and online, signaling kids and families to get up and get moving. While the network is dark, a message encouraging viewers to go play will appear on a loop.
When Nickelodeon, its niche channels, websites and app resume programming at 3 p.m., health and wellness messaging will continue with highlights from this summer’s “Road to Worldwide Day of Play” events in San Diego, Calif., Detroit, Mich. and Virginia Beach, Va.
Worldwide Day of Play is part of Nickelodeon’s ongoing health and wellness efforts and continues the network’s legacy of promoting prosocial initiatives to its viewers. Kids and families can visit http://www.nick.com/play to find photos and videos from “Road to Worldwide Day of Play” events, get tips on the best ways to play and access toolkits to help plan their own Worldwide Day of Play activities.