Since it was announced in November 2012, fans have been rallying around “One Direction: This Is Us” (www.1DThisIsUs-Movie.com) in monumental numbers. In February, hundreds of thousands of fans submitted their photos online for the opportunity to be a part of the movie poster mosaic, and the movie’s Twitter account rocketed to more than 1.8 million followers in just 8 months. Last week with the fans help, the music video for “Best Song Ever,” One Direction’s new song featured in the movie, broke VEVO’s 24 hour view count record with 12.3 million views. With such an enthusiastic following, the stage is set for the 3D movie to erupt onto the scene in August. The single debuted No. 1 on the Hot Digital Songs chart and #2 on the Billboard Hot 100 – the band’s highest charting position to date. For those who can’t wait for the film’s premiere, Sony Pictures Entertainment (www.SonyPictures.com) has put together an exciting opportunity for fans to become a part of the experience and be among the first to see the movie. This opportunity will be realized through an exciting partnership with the crowdsourced events platform, Tugg (www.tugg.com).
Directed by Morgan Spurlock (Super Size Me), and produced by Simon Cowell, Adam Milano, Morgan Spurlock and Ben Winston, “One Direction: This Is Us” is a captivating, fun and intimate all-access look at the life of one of the globe’s biggest music phenomenon. However, this movie is about more than just Niall, Zayn, Liam, Harry and Louis, as it recognizes the undeniable importance of the band’s fans in enabling their meteoric rise to fame.
Understanding this kindred relationship, it was important for everyone involved in the making of the movie to pay tribute to the fans and offer them the opportunity to see the film early. Through Tugg, One Direction fans can request early screenings of the movie in their hometown, three days before it releases everywhere. The 50+ locations with the highest volume of requests will receive a special screening– to be amongst the FIRST to see the movie. (http://1DThisIsUs.tugg.com)
“The unique story and rise of One Direction is one that has taken the world by storm since their debut on X Factor, but there is still so much about the band that fans don’t know,” stated Morgan Spurlock. “I have been privileged to tell their story in the upcoming film, which I can’t wait for fans to see, and I am excited for fans to get a sneak preview through these new and engaging platforms which tie in perfectly with the One Direction story.”
“One Direction: This Is Us,” releases in the US on August 30th. The film will be released in theaters worldwide starting August 28th. To learn more about the film and explore the exciting digital engagement campaigns, please visit www.1DThisIsUs-Movie.com. Also be sure to follow@1DThisIsUs on Twitter for exclusive updates about the movie, and join in on the conversation by using #1DThisIsUs.
Photo: Courtesy of Columbia Records