Pop-Tarts Kicks Off The Summer with Boys Like Girls, Carly Rae Jepsen, and Austin Mahone!

Pop-Tarts® has been bringing crazy good taste to breakfast every morning and now is bringing crazy good fun to summer! Kicking off this July, Pop-Tartswill bring a Crazy Good Summer to teens across America, offering sizzling offers that are as hot as their favorite Pop-Tarts.

Pop-Tarts will start the Crazy Good Summer off with a bang offering exclusive contests, giveaways and even a surprise concert or two. On July 19 in a yet-to-be-named city, Pop-Tarts will host a free summer concert with three hot artists – Boys Like Girls, Carly Rae Jepsen and Austin Mahone. Pop-Tarts is challenging teens to see who can be the first to figure out the secret city where the concert will take place.  Hints will be dropped and final details unveiled at www.Facebook.com/KelloggsPopTarts.

“We know that teens are crazy for the fun, delicious taste of Pop-Tarts and for their favorite bands, so we’re putting the two together to create one Crazy Good Summer,” said Dick Podiak, director of marketing for Pop-Tarts. “They’ll have exclusive opportunities to hear some of these hot artists and have a blast with their friends during this fun- and sun-filled time of year.”

Pop-Tarts’ Crazy Good Summer will kick off on July 19, 2012, with an exclusive free concert featuring music sensations Boys Like Girls, Carly Rae Jepsen and Austin Mahone. The concert city and venue will be announced on July 11 on the brand’s Facebook page.

To keep the crazy good fun going, a second surprise concert will be taking place later this summer in another city – details will be popping up soon!

“I remember I always used to crank a couple Pop-Tarts through the toaster when I was late for high school. It’s still the best breakfast on the go. I’m really looking forward to a crazy good summer with Pop-Tarts and our fans,” said Martin Johnson, member of Boys Like Girls.

For tickets, teens (age 13 and older) can visit the Pop-Tarts Facebook page to find out how they can RSVP for a chance to attend. The first 4,000 fans to register will receive a code redeemable for two concert tickets.

Written by Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.