Interscope Geffen A&M, Desi Hits, and 2101 Records are pleased to announce the release of “I Can’t Make You Love Me,” the new single off Priyanka Chopra‘s much anticipated debut album. Chopra’s new track, a contemporary EDM remake of Bonnie Raitt’s classic ballad produced by German DJ / Producer Manual “Manian” Reuter, is available now at all digital outlets.
The song’s video, set for release on April 30th, features actor Milo Ventimiglia and chronicles mini moments from a now one-sided romantic relationship about to end. The video was conceptualized and directed by acclaimed duo Jeff Nicholas and Jonathan Craven of The Uprising Creative, whose credits include Rihanna, “Take Care;” Justin Timberlake, “Take Back The Night” and Shakira, “Empire.”
Beats By Dr. Dre, in collaboration with Best Buy Co., Inc., will also champion Chopra’s single “I Can’t Make You Love Me” with the launch of a new campaign for the popular Beats Pill XL portable Bluetooth speaker. Chopra and her new track will be featured in the national ad campaign, which will run nationwide from May 1st through May 25th.
“This is one of my favorite tracks on the album. It’s my ode to a classic, a song that I love, and one that says so much – this is for the actor in me,” says Priyanka Chopra. “I also couldn’t be more excited and honored to have this single featured in the new Beats campaign. I am a huge fan of the brand, and have been a long time admirer of their cool and innovative ad campaigns.”
Anjula Acharia Bath, Chopra’s Management, notes, “Beats has taken the world by storm and I can’t think of a better platform or brand to release Priyanka’s new single to the U.S. Market. We could not be more proud to support the launch of the new Beats Pill XL…let’s face it, sometimes bigger is just better!”
Chopra boasts more than 18 million social media followers. She is best known as the NFL’s Thursday Night Football featured artist, for which her track “In My City” is the franchise’s theme song. She was also featured in the most recent holiday campaign for GUESS?, where she starred in a series of print ads as the first ever Guess Girl of South Asian descent. Chopra is one of India’s most celebrated actresses, with a significant fan base that spans the U.S., U.K., Europe, Middle East and Canada.
“I Can’t Make You Love Me” follows a pair of internationally known singles; “In My City” with will.i.am, and “Exotic” with Pitbull, which went triple Platinum® in India. In 2012, Chopra also collaborated with The Chainsmokers as a feature on their track “Erase.”
