You may know Remi Cruz best from her insanely popular YouTube channel, where she posts beauty videos, DIYs, dance clips, cooking tutorials, and more. But now, the web personality has turned into an impressive entrepreneur, as she recently debuted her own skincare line called HoneyPop. Remi’s newly-dropped products include a DIY face mask kit plus complexion-saving acne treatments.
To celebrate this exciting launch, Celeb Secrets caught up with Remi to hear all about her products, inspiration, and more. You can check out our exclusive Q&A interview below.
Celeb Secrets: Congratulations on the launch of HoneyPop! Can you tell us what the original inspiration behind the line was?
Remi Cruz: Thank you so much! For me, I definitely wanted my first merchandise to be skincare because I wanted to be different, and it’s something that I’ve struggled with for a majority of my life. I wanted the product to also work for everyone so everyone could be included!
Celeb Secrets: What was the process like of bringing your idea to reality?
Remi Cruz: The process was so surreal. I didn’t realize how much time and effort went into creating a product like HoneyPop. It took over a year to make, and watching it all come to life from concept, to testing products, picking colors and names, designing the packaging, etc. was so cool to be a huge part of.
Celeb Secrets: How has the reaction among your fans been so far?
Remi Cruz: The reaction has been INCREDIBLE. I’m so thankful to have such supportive subscribers who believed in me and HoneyPop. It’s been so cool to see people posting with the hashtag, their photos and even some people have made full reviews on YouTube which have been so much fun to watch and interact with.
Celeb Secrets: Are there any products you’d love to eventually expand into?
Remi Cruz: There are so many other products I would love to develop! For me, I always want the products to be different and unique. Not something that people have seen before. So that makes it a little more challenging, but also so much more fun.
AHHH YOU GUYS, IT’S FINALLY HERE!!! My first official merch EVER!! I’m so so so excited to bring you @honeypopbeauty!! 🙈🍯💕 I’ve been working on this project for over a year, and I can’t believe I’m FINALLY able to share it with you! I’ve always wanted to create my own merch, but I also wanted to make sure it was different from anything I’ve seen before! Introducing the “I’m On Staycation Tonight” (vlog viewers u know 😉) DIY Face Mask Kit + Acne Serum Treatment! And I can genuinely say that it is incredible!!! Every decision I made from the product idea itself, down to the scent, colors, and fonts, I kept all of you in mind!When I hear ‘face masks’ I think of a super fun girls night in, so I thought the best way to announce it would be to do a super fun vid with my besties!! HUGE shoutout to my squad for being in the video with me ily guys so so much @laurdiy @alisha @miastammer @misstiffanyma 👯♀️💕 Thank you all so much for all your love and support because without you this wouldn’t be possible!! You can buy the kit from the link in my bio and watch my new main channel and vlog to learn more!! YAAAYYY FOR HONEYPOP 🍯🌊🌺🍍🥥🌴🌈💁🏼♀️✨💕 #MixAndMask also: graphics by my incredible graphic designer @typehayley 💁🏼♀️💕
Celeb Secrets: Do you remember when you first became interested in skincare, and what the catalyst was?
Remi Cruz: I remember back in middle school right around when I hit puberty and my skin was starting to change, my mom took me to the Clinique counter at the mall. She introduced me to their 3 step skincare line, which I was so excited about because I had seen Blair Fowler, my favorite beauty guru at the time rave about it. I loved the idea of having a whole skincare routine and became so obsessed with it!
Celeb Secrets: When did you first get interested in the health and wellness space, and how has your interest evolved throughout your YouTube career?
Remi Cruz: I’ve always been interested in makeup since I was a kid, and throughout my career on YouTube and just growing up in general I’ve developed a love for taking care of myself. I love to take care of my skin and my body as much as I possibly can!
Celeb Secrets: How do you work to make your social media such a positive space?
Remi Cruz: I try to just stay as genuine as possible. I know it’s so easy to get wrapped up in this industry, but I surround myself with people who love and support me and keep it real.
Celeb Secrets: What do you recall as being your first beauty memory ever?
Remi Cruz: My first beauty memory was Christmas of 2002, when I had just started getting into competitive dance. For Christmas, I got a giant Caboodle filled to the brim with all the makeup I needed for my performances, and I was TOO excited.
Celeb Secrets: Why do you think it’s especially important to take some time out of a busy day to pamper yourself with relaxing skincare or spa treatments?
Remi Cruz: I think it’s so important to take time to treat yourself and your skin because you deserve it. Everyone deserves to be pampered from time to time, and it’s a great way to de-stress and clear your head! I love having my girlfriends over and watching YouTube videos while doing at home spa nights. It’s a super cheap way to have fun!
Celeb Secrets: What’s some of the best advice you ever got when starting your new venture?
Remi Cruz: The best advice would be to follow your gut. I can be a pushover sometimes, but I’ve learned to stand up for myself in this new entrepreneurial world that I’m entering. I’m a girl boss, and I have to own it!
Celeb Secrets: Do you have any advice you could share with aspiring entrepreneurs who may be looking up to you?
Remi Cruz: My advice would be to not give up. I feel like a lot of people are going to create roadblocks or get in your way of achieving your dreams. I have so much respect for people who get something in their head, or choose what they want, and don’t stop till they get it. Be persistent, and go after what you want!
Celeb Secrets: Since we’re Celeb Secrets, would you be able to share a fun secret fans wouldn’t know about you?
Remi Cruz: A secret of mine is that I’m actually an awful baker. I make so many cooking videos on my channel, and I absolutely can say I’m a pretty good cook. For some reason though, baking is not my strong point! I have never been able to bake a cookie, cake, or anything in between that doesn’t taste like bland trash!