The event was presented by Hudson and bareMinerals, with technology and creative partner Intel collaborating on live production. The event featured DJ sets from Republic Records artists Joe Jonas (DNCE), Giorgio Moroder, Phantogram, and KUNGS.
Presenting sponsor Hudson hosted a VIP Lounge for celebrities, Republic Records talent, and influencers to check out the brand’s exclusive Festival Collection. The collection featured staple festival pieces like vintage inspired cut-off shorts, overalls and distressed jackets that are perfect for cool desert nights. Tapping into festival season’s biggest trend of bandanas and neckerchiefs, Hudson set-up a station for guests to get custom embroidery with Hudson’s favorite phrases like “Unfiltered,” “Ride or Die,” “One Love,” and “Love is Love is Love.”
Presenting sponsor bareMinerals provided makeup touchups at their Interactive Lip Bar where guests had the opportunity to preview 25 brand new shades of bright, festival-ready colors for lips and invited to MAKE A STATEMENT on the Perfect Pout mirror, along with other best-selling products. Celebrities, musicians, and top influencers were also invited to experience bareMinerals good-for-you, skin-loving products in the exclusive brand VIP gifting lounge.
Other attendees included Emma Roberts, Scott Eastwood, Aaron Paul, Ashley Tisdale, Sofia Carson, Chord Overstreet, Martin Solveig, DAGNY, Bobby Raps, Nina Dobrev, Sean Murray, Danielle Campbell, Gilles Marini, and Sophie Turner.
Check out some photos from the event below…