Republic Records Teamed Up with sbe for “The Hyde Away” Party at Coachella – Details

THERMAL, CA - APRIL 15: Musicians Joe Jonas, Cole Whittle, JinJoo Lee, and Jack Lawless of DNCE attends The Hyde Away, hosted by Republic Records & SBE, presented by Hudson and Bare Minerals during Coachella on April 15, 2017 in Thermal, California. (Photo by Jonathan Leibson/Getty Images for Republic Records/UMG)

Today (April 15), Republic Records & sbe hosted an exclusive party during the Coachella Valley Music and Arts Festival 2017 in Palm Springs, CA.

The event was presented by Hudson and bareMinerals, with technology and creative partner Intel collaborating on live production. The event featured DJ sets from Republic Records artists Joe Jonas (DNCE), Giorgio MoroderPhantogram, and KUNGS.

Presenting sponsor Hudson hosted a VIP Lounge for celebrities, Republic Records talent, and influencers to check out the brand’s exclusive Festival Collection. The collection featured staple festival pieces like vintage inspired cut-off shorts, overalls and distressed jackets that are perfect for cool desert nights. Tapping into festival season’s biggest trend of bandanas and neckerchiefs, Hudson set-up a station for guests to get custom embroidery with Hudson’s favorite phrases like “Unfiltered,” “Ride or Die,” “One Love,” and “Love is Love is Love.”

Presenting sponsor bareMinerals provided makeup touchups at their Interactive Lip Bar where guests had the opportunity to preview 25 brand new shades of bright, festival-ready colors for lips and invited to MAKE A STATEMENT on the Perfect Pout mirror, along with other best-selling products. Celebrities, musicians, and top influencers were also invited to experience bareMinerals good-for-you, skin-loving products in the exclusive brand VIP gifting lounge. 

Other attendees included Emma Roberts, Scott Eastwood, Aaron Paul, Ashley Tisdale, Sofia Carson, Chord Overstreet, Martin Solveig, DAGNY, Bobby Raps, Nina Dobrev, Sean Murray, Danielle Campbell, Gilles Marini, and Sophie Turner.

Check out some photos from the event below…

Written by Juliet Schroder

Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.

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