“I’m honored to be working with Rimmel. It’s the first makeup brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles,”
– Cara Delevingne
Rimmel London has recently announced Cara Delevingne as the newest addition to their board of ambassadors.
From becoming part of the DC Comics’ Suicide Squad (August 5th) to expanding her influence in the fashion world, Delevingne is quickly evolving into a global icon. The 23 year-old London native is slated to appear in a series of upcoming campaigns for the world-renowned cosmetic line. Delevingne is easily recognized as one of fashion’s royalty, so it makes complete sense for her to be assigned this coveted position. In addition to her modelling career, she is a formidable television icon and a charismatic person all together. If you don’t believe us, just ask any of her 28.9 million+ followers on Instagram!
“Cara’s striking look and unique sense of style mean she’s the personification of Rimmel cool. She has a huge online presence, through which Rimmel can reach out to our core consumers. She is an iconic British ambassador for the brand.”
-Montse Passolas (Vice President of Global Marketing at Rimmel London)
Rimmel London will be finalizing the partnership during its inaugural Global Snapchat Press Conference. The event will commence on Friday, April 15th. Delevingne will partake in a live Snapchat Q&A during the conference as well. For the Q&A, consumers will be invited to send in their burning questions via hashtag #RimmelxCara.
What do you think of Rimmel’s decision to make Cara Delevingne their British ambassador? Sound off in the comments below or tweet us your thoughts @CelebSecrets4u!