Macy’s announced the return of its popular American Icons campaign in early summer to celebrate the heritage, landscape, time-honored traditions and people that make America great yesterday. Now in its second year, the initiative will kick off in May with a variety of family events inspired by America’s favorite pastimes, fashions from beloved designers, all-star talent and a give back program to benefit those who have served our country.
“Macy’s celebration of America really connected with our customers and associates last summer,” said Martine Reardon, Macy’s chief marketing officer. “Our charitable program to benefit Got Your 6 and America’s veterans raised millions of dollars during our first American Icons campaign, and we are excited to once again support this important cause. We’ve also built on last year’s success with a parade of fun, summer-themed events and the latest fashion from popular brands represented by some of our country’s best known talents, including Ryan Lochte, Ireland Baldwin, Brett Eldredge and Jana Kramer, as well as Tommy Hilfiger’s ‘To Tommy From Zooey’ collection with Zooey Deschanel — all while paying tribute to the people, places and things that make this country so special.”
The events include Give Back. Get Back. – Got Your 6., America Inspired Merchandise Initiatives, Macy’s Great American County Fair, Macy’s Great American Pop Quiz & 4th of July Sweepstakes, Macy’s Day at the Ballpark, and Macy’s Great American Grilling Guru. For more information about Macy’s “American Icons” campaign, please visit macys.com. Beginning May 14, Macy’s customers can purchase “American Icons” product by visiting macys.com/americanicons.