Selena Gomez Partners With Case-Mate

Actress, singer and entrepreneurSelena Gomezis partnering with Case-Mate as a part of its upcoming “Right Case, Right Occasion” marketing campaign. Gomez will showcase Case-Mate’s line of fashion-forward smartphone and tablet cases in an integrated marketing campaign that will include broadcast, digital, and social media-based programming.

Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. The upcoming integrated marketing campaign will feature a powerful roster of fashionable, celebrity trend-setters who will inspire Millennials to outfit their smartphones and tablets with cases that complement their various styles and individual personalities.

“Fashion has become a huge part of my life, and I want to share this experience with all of my fans,” saidSelena Gomez. “I’m really excited about partnering with Case-Mate; they have so many stylish and beautiful cases that I can switch out and use to accessorize any outfit.”

Over the past several years, Selena has built a successful apparel line, Dream Out Loud, at Kmart and recently launched a fragrance line. The fun-loving superstar has millions of adoring fans around the world along with a massive social media following.

“Selena Gomezwas selected for our campaign because she personifies the Case-Mate brand,” saidShashi Reddy, Case-Mate’s Founder and CEO. “She’s a role model to young fashionistas everywhere, and she knows how to stay true to her own personal style.”

The campaign is set to air beginning inSeptember 2012.

Written by Juliet Schroder

Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.

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