Stefano fans are sure going to “Like” the singer’s newest project. To promote his recently released premiere single, “I’m On A Roll,” Hollywood Records artist Stefano is asking fans to participate in an innovative Facebook app called MyFlipbook that allows them to create and star in their own lyric video with friends. As a way to give back to his fans the single will be given away for a limited time as a free download to anyone who submits their photos through the app.
To participate in MyFlipbook with Stefano, fans simply upload a photo of themselves holding up a sign with a word from the lyrics to “I’m On A Roll.” After the photo has been approved, they will be edited automatically into a personalized lyric video that can be shared with friends. The video will post to the fans’ Facebook feeds, while a link to it and their free MP3 download will be emailed to them. And as the users’ Facebook friends add their own photos to MyFlipbook, the lyric video will be dynamically updated with their friends’ photos. Meanwhile, Stefano will be adding his own photos to MyFlipbook. The resulting video will star fans and their friends alongside Stefano!
For his debut single, Stefano teamed up with Rock Mafia (songwriter-producers Tim James and Antonina Armato), who worked with Stefano on his “American Idol” rendition of “If You Don’t Know Me By Now.” The Seattle native rocketed to household-name status last year on “Idol,” with performances of songs like Stevie Wonder’s “Lately,” Lionel Ritchie’s “Hello” and the Percy Sledge classic, “When a Man Loves a Woman.”
The broadcast premiere of “I’m On a Roll” took place during a special April 26, 2012, homecoming performance on “American Idol.” Most recently, Stefano performed on “Good Morning America,” and introduced Flo Rida at the Teen Choice Awards. The single was used in the opening segment of the new ABC Family hit “Beverly Hills Nannies.” Currently, Stefano is wrapping up production of his solo debut album, due later this year.
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