The pursuit of excellence just got a theme song – with three-time Grammy-winning superstar T.I. raising everyone’s game with the impending release of his Grand Hustle/Columbia Records official debut single, “No Mediocre,” featuring Australian rapper-and-T.I. protege Iggy Azalea.
The entire entertainment world is preparing for a multi-platform tsunami surrounding the much anticipated single, the official debut effort from T.I’s forthcoming album, Paperwork, due out Fall 2014. The song’s worldwide radio premiere kicked off on Clear Channel’s Urban and Rhythm stations, Monday, June 16th, at 9:00 AM E.S.T., and will be heard every hour from 9:00 AM E.S.T. to 6:00 PM. The track is available at iTunes now: http://smarturl.it/NoMediocre and can be streamed here: http://smarturl.it/NoMediocreStream.
The music video for “No Mediocre,” which was directed by Director X, who has worked with Drake, Ciara, Justin Bieber, and Rick Ross, among others, and helmed Iggy Azalea’s hit video, “Fancy.” was filmed on location in Rio de Janeiro, Brazil. The global video unveiling for the “No Mediocre” music video will premiere on MTV.com/Vh1.com on June 18th at 12:01 AM, E.S.T. here: http://www.mtv.com/artists/ti/#vh1, followed by the full broadcast premiere at 6:00 AM E.S.T. on AMTV, MTV Hits, MTV Jams, mtvU, and Vh1. T.I. will also be dropping by Vh1 at 12:00 PM E.S.T. the same day for a live twitter takeover, with MTV News running all-day coverage of the video/single launch. Later that afternoon T.I. will pull in to BET’s 106 & Park to premiere “No Mediocre” for their audience at 6:00 PM E.S.T.
The single comes on the heels of much buzz for T.I.’s street-release of “About The Money,” available on iTunes http://smarturl.it/ATMSingle and features Young Thug. But make no mistake – “No Mediocre” is T.I.’s definitive inaugural statement from his upcoming ninth studio album, with the rapper commenting recently in an interview on Fuse that the song is a clear denouncement of ‘mediocrity altogether!’
For more information visit: www.tipaperwork.com