The Weeknd Unleashes ‘Beauty Behind The Madness’ Today! (@theweeknd)

58b43318-0391-4fda-9283-b0603ce8bf60Grammy Award-nominated, multi-platinum selling artist and alternative R&B trend-setterTHE WEEKNDhas released his anxiously awaited third full-length album,Beauty Behind The Madness[XO/Republic Records] in stores and through all digital retailers. In an unprecedented fete,THE WEEKNDhad four of the tracks from the album reach platinum or multi-platinum status prior to release.Earned It (Fifty Shades of Grey)has been certified 4x platinum,Cant Feel My FaceandThe Hillsare currently 2x platinum andOftenis platinum, all as recognized by the RIAA.In another fete prior to release,Beauty Behind The Madnessmoved in excess of 1 Million album equivalentsworldwideprior to release date.

THE WEEKNDtapped a dream team of producers forBeauty Behind The MadnessincludingStephan Moccio, with whom he collaborated on the quadruple-platinumEarned It (Fifty Shades of Grey),Max Martin,Kanye West, and more. The tracklist also boasts feature appearances fromEd Sheeran,Lana Del ReyandLabrinth.

2015 has been a breakout year forTHE WEEKNDwith three tracks also currently sitting in the Top half of the Billboard Hot 100, two of which sit in the Top 5. He is just the third artist to have two songs in the Top 10 of the Hot 100 simultaneously in 2015, and the first male.THE WEEKNDrecently achieved a Billboard first when he claimed the top three slots on the Billboard Hot R&B Songs asCant Feel My Face,The HillsandEarned Ithit #1, #2 and #3 respectively.Cant Feel My Facealso earnedTHE WEEKNDhis first Billboard Hot 100 #1, reaching the pinnacle after holding the #2 spot for three weeks.

Worldwide,Beauty Behind The Madnesshas landed at #1 in nearly 50 countries and sits in the Top 5 in over 70.

This fall,THE WEEKNDwill support the release ofBeauty Behind The Madnesswith TheMadness Fall Tour.

Closing out a monumental release week,THE WEEKNDis set to perform at the 2015 MTVVideo Music Awardsthis Sunday August 30 at 9pm ET.

Written by Juliet Schroder

Juliet Schroder

Juliet is the founder and executive producer/host of Celeb Secrets and Celeb Secrets Country. When not reporting on the latest news in pop culture and country music, she enjoys traveling, spending time with friends and family, and exploring the latest fashion trends.

Juliet holds a B.S. in marketing from St. John's University.

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