We Are The In Crowd have released the music video for “The Best Thing (That Never Happened),” the first single off their John Feldmann-produced sophomore album, “Weird Kids,” which will be released via Hopeless Records on February 18th, 2014.
The action-packed music video, directed by Mark Staubach (Lupe Fiasco, Travie McCoy, Cody Simpson), will keep you on the edge of your seat as lead singer, Tay Jardine‘s plot for revenge on a former flame unfolds. Album and bundle pre-orders are now available here: http://wearetheincrowd.com/preorder. General admission tickets for We Are The In Crowd’s upcoming US + UK Tours are now available. For tickets and more information: http://www.wearetheincrowd.com/tour.
About the making of the music video Jardine, says, “This was definitely one of the busiest I’ve been on a video set. I don’t remember taking more than a 5-minute break in between anything. I had a blast though! I even got to drive that stunt car (which obviously I had help with on the really crazy moves done by a stunt driver) it was still really exciting.” She continues, “When we first read the treatment for this video, we immediately took it on. The fact that the location takes place in a desert was really appealing to us too. Every band needs at least one desert video right?! Well, we said that until once the video was a wrap, we actually were the ones to get stuck and stranded in the desert for hours until we finally got through to 911. Hopefully the cops really believe we were shooting a video now. I will never forget that day!“
The Poughkeepsie, NY quintet – consisting of lead vocalist Jardine, vocalist/guitarist Jordan Eckes, guitarist Cameron Hurley, bassist Mike Ferri and drummer Rob Chianelli – is finally taking its time after four whirlwind years together. Born only in 2009, the band release its debut EP,Guaranteed To Disagree, in 2010 before pumping out its debut full-length, Best Intentions, in 2011.
They’ve been touring heavily during that entire timeframe, sharing the stage with All Time Low, Mayday Parade, Yellowcard, Never Shout Never and many more-turning first-time listeners into diehard fans with the aid of Jardine’s infectious attitude and spunky, quick-witted personality. She’s got the type of stage presence that drives guys crazy (in a good way) while making girls want to emulate her.
“Weird Kids,” produced by John Feldmann (The Used, Yellowcard, All Time Low, Panic! At The Disco), is WATIC’s follow-up release to their successful debut album, “Best Intentions,” which launched the band into worldwideexposure – debuting at 122 on the Billboard Top 200 and landing the band on the covers of Alternative Press and Kerrang! Magazine. The band garnered over 3 million YouTube views for their “Never Be What You Want (Acoustic)” music video, received a prestigious Kerrang! Awards nomincation for Best International Newcomer in 2011, and rocked major festivals like Reading and Leeds. While some bands might be content to rest on the laurels of newfound success, WATIC had no such interest, heading into the studio with more determination than ever.
Armed with the opportunity take a break from their nonstop touring schedule, WATIC was able to focus on creating exactly the album they wanted to create, Jardine says, “I don’t know that I’ve felt this way about our other records,” She continues, “I‘ve been proud of our band for finishing an album. I was happy we got it done. But I’m really proud of this record, and that’s not something I can say easily…I’m as happy with it as I possibly could be.”
In the studio, Feldmann acted as a catalyst, pushing the band to step out of their comfort zone and helping them reach their full creative potential as a band. In addition to the snarky, wit that is characteristic of WATIC, Weird Kids put forth their most diverse material to date – and exposes a vulnerable, more personal side of Jardine that allows listeners into her world in a way they haven’t been before.
“John pushed us harder than we’ve ever been pushed – and we knew we needed that,” Jardine recalls. She remembers a specific moment where she realized WATIC was doing something right. Feldmann took her to a coffee shop, after a frustrating and unproductive creative session, “and he asked me, ‘Who are you?’ And I said, “Excuse me?” No one’s really ever asked me that before, I didn’t know how to answer it. He said, ‘Start with when you were born.’ And I just took off. We talked forever. He ended up knowing everything about me.”
Until now, We Are The In Crowd has been been an up-and-comer. A promising young band. A group full of potential. The new kids on an already crowded block. “Weird Kids” is here to change that.
Music video below…
Photo: Courtesy of Big Picture Media