Forget diamonds and designer accessories — ADÉLA is giving chewed gum a seriously fashionable upgrade!
The rising pop star is teaming up with 5® gum for the 5 gum x ADÉLA Stimulating Style Collection, a first-of-its-kind collaboration that transforms actual pieces of gum chewed by the singer into wearable works of art.
Preserved in resin and transformed into one-of-a-kind fashion pieces, the collection is all about bringing the energy of live music to life through something fans can actually see, touch and eventually own. Created alongside ADÉLA’s stylist and creative director, Chris Horan, the designs include a custom top and shorts featuring 5 gum wrapper fringe, a statement hat, a chain belt and even a custom mic stand. Each piece incorporates the preserved gum and reflects ADÉLA’s fearless personal style, while playing into 5 gum’s signature philosophy of stimulating all five senses: sight, sound, scent, taste and touch.
But these aren’t just looks meant to sit pretty in a fashion archive. ADÉLA is putting the collection to work, wearing the custom creations during select stops of her Red Bottoms Tour. Each of the five looks will make its own onstage debut, giving fans in Nashville, Atlanta, Salt Lake City, Denver and Phoenix a chance to see the unconventional designs in action before they become available to the public.
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And here’s where things get even sweeter: Following the tour, the stage-worn pieces will be auctioned on eBay from October 14 through October 24, with every dollar raised benefiting Save The Music Foundation and its mission to help students, schools and communities reach their full potential through music education.
“There’s an energy between an artist and an audience that’s difficult to describe but impossible to forget,” ADÉLA shared of the collaboration, adding that preserving a piece of that experience and eventually passing it along to fans makes the project especially meaningful.
“Working with 5 gum gave me the opportunity to preserve a piece of that experience. Knowing these pieces will go directly from the stage to fans while supporting Save The Music Foundation makes this collaboration incredibly special to me,” she continued.
It’s certainly not every day that something you chew during rehearsals becomes part of a custom stage outfit, but that’s exactly what makes this collaboration so unique.
