If there’s one thing ColourPop does best, it’s giving us high-performance beauty without the high-maintenance price tag — and their latest brow launch proves they’re still running the game.
Enter the newest power players in the Brow Boss lineup: the Brow Boss 24HR Lifting Brow Gel and the newly upgraded Brow Boss Pencil, aka the duo your brows have been waiting for.
Whether you’re a laminated-brow loyalist, a fluffy natural girlie, or someone who loves a bold, sculpted arch, these two new “CEOs” are here to lift, define, and lock your look all day long without budging, flaking, or crunching.
This clear brow gel works overtime so you don’t have to. Designed to set, lift, and nourish brows for a full 24 hours, ColourPop’s newest brow gel delivers serious staying power without sacrificing comfort.
The flake-proof, non-crunchy formula keeps brows perfectly in place while still feeling soft and flexible. Even better? It’s infused with Rosemary Extract to support hair growth and Panthenol to strengthen and condition — because healthy brows are always in.
And let’s talk about the applicator for a second. The dual-sided brush features longer bristles to groom and shape, and shorter bristles to set and laminate, making it a true double threat for effortless brow styling. According to ColourPop, 100% of consumers agree that brows look groomed, lifted, defined, and natural — with zero white residue in sight.
Fan-favorite? Yes. Improved? Absolutely. ColourPop listened to consumer feedback and gave the Brow Boss Pencil a glow-up we didn’t know we needed. The upgraded formula now offers a creamier glide, richer pigment payoff, and a reinforced ultra-fine precision tip that makes shaping and filling easier than ever.
It’s still infused with Panthenol to condition brow hairs and delivers waterproof, smudge-proof color that lasts all day. And the best part? It’s available in the same seven universally-loved shades — Blonde, Taupe, Light Brown, Brunette, Dark Brown, Ash Brown, and Soft Black — all at the same ultra-affordable $9 price point.
In true ColourPop fashion, this launch keeps it real. The entire campaign was shot in-house with real ColourPop employees, proving that these brow essentials are office-approved, trend-tested, and ready for real life.
The new Brow Boss 24HR Lifting Brow Gel and Brow Boss Pencil will be available individually for $9 each, making it easier than ever to upgrade your brow routine without breaking the bank. You can shop the items on ColourPop.com starting TODAY (January 8), January 18 at ULTA, January 22 on Amazon and February 15 at Target.
