National Lash Day is officially our excuse to flirt a little harder, blink a little slower, and finally restock the mascara that’s been living in our makeup bag since last summer. Whether you’re a clean beauty girlie, a colored mascara risk-taker, a tubing formula devotee, or someone who swears by that one cult classic — February 19 is your moment.
Because here’s the thing: there is no one-size-fits-all lash. Some of us want soft, separated definition for everyday coffee runs. Others want lashes so bold they deserve their own close-up. Some want nourishing formulas that strengthen over time. Some want drama that lasts through 36-hour villain arcs.
Whatever your lash personality? We found your match.
Scroll for the best mascaras to shop for National Lash Day 2026 — including limited-time deals you’ll want to snag immediately.
Too Faced
Better Than Sex Volumizing Mascara
$20 $29
If there were a Mascara Hall of Fame, this one would be front and center. The Too Faced Better Than Sex Volumizing Mascara ($20, originally $29 — 30% off for National Lash Day) is the dramatic, oversized, multidimensional volume moment that built an empire. The iconic hourglass-shaped brush grabs, separates, and coats every single lash for that full, stretched, “are those extensions?” effect.
Haus Labs
B Structural Volumizing + Lengthening Mascara
BOGO for $29 with code MASCARA
Clean, biotech-enhanced, and seriously impressive. The Haus Labs B Structural Volumizing + Lengthening Mascara is giving 5X fanned-out volume — but make it nourishing. Powered by Vegan B-Silk™ and rice protein, this formula wraps lashes in a flexible, strengthening matrix that actually fortifies with continued use.
Translation? Big lashes now, healthier lashes later. And for National Lash Day? It’s BOGO for $29 with code MASCARA. Gift one. Keep one. We love options.
tarte
Maneater Mascara
$28
tarte cosmetics Maneater Mascara ($28) delivers head-turning volume with that signature tarte drama. One swipe gives bold, lush definition, while layered coats bring full glam energy without weighing lashes down.
This is the mascara you wear when you want your eyes to do the talking — and maybe a little flirting.
Benefit Cosmetics
BadGal Bang Volumizing Mascara
$14.50 with code LASHDAY
Big. Bold. Bad (in the best way). Benefit Cosmetics BADgal BANG! Volumizing Mascara ($14.50 with code LASHDAY) delivers 360° fullness that lasts up to 36 hours without smudging. The intense pitch-black pigment brings maximum impact with zero weight.
If you’re embracing your main character energy — or just want lashes that survive a long night out — this is your girl.
Anastasia Beverly Hills
Lash Sculpt Lengthening & Volumizing Mascara
$18.20 $26 on Ulta Beauty
Sculpted. Lifted. Defined. Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara ($18.20, originally $26 at Ulta Beauty) stretches lashes from root to tip for that lifted, extension-effect finish.
Infused with biotin, collagen, and peptides, it doesn’t just look good. It supports stronger, healthier-looking lashes over time.
dibs
Double Standard Primer & Mascara Duo
$21.70 $31 at Ulta Beauty
Why choose length or volume when you can have both? DIBS Beauty Double Standard Primer & Mascara Duo ($21.70, originally $31 at Ulta Beauty) features a brown tubing primer for length and definition, plus a black volumizing mascara for fullness.
The brown-black combo creates dimension that looks natural but elevated — and the tubing formula removes easily with warm water (no aggressive scrubbing required).
Bonus points for lash-loving ingredients like shea butter, hyaluronic acid, and vitamin B5.
ColourPop
BFF Mascara in Wine O’Clock
$10
For the girl who refuses to be boring! ColourPop BFF Mascara in Wine O’Clock ($10) is a deep burgundy that makes green, blue, and brown eyes pop in the chicest way possible. The twisted nylon fiber brush coats every lash in ultra-pigmented color that’s bold, buildable, and never flaky. It’s subtle enough for daytime but unexpected enough to turn heads.
And for $10? Add to cart immediately.
Westmore Beauty
60-SECOND LASH EFFECTS MASCARA™
$27
Precision meets performance! Westmore Beauty 60-Second Lash Effects Mascara™ ($27) is a smudge-proof black tubing mascara with a fine detailing wand that tightlines and defines like a pro.
The result? Lash-extension vibes without the salon appointment. Plus, it’s infused with shea butter, panthenol, and hyaluronic acid to support lash appearance over time.
NARS
Climax Mascara
$28
NARS Climax Mascara ($28) uses ribbed bristles to load lashes with whipped, blackened pigments for buildable intensity that never clumps. The Lash Moisture Complex keeps things soft and flexible while delivering major lift. It’s bold without being crunchy — dramatic without being heavy.
Lancome
Lash Idôle Flutter Extension Lengthening Mascara
$30
For lashes that flutter like you just walked out of a lash appointment. Lancôme Lash Idôle Flutter Extension Lengthening Mascara ($30) delivers up to +75% visible length with a weightless, airy formula that lasts up to 24 hours. The tiny elastomer brush features 480+ nano-bristles to separate and elongate every single lash. If you’re in your “infinite length” era, this one belongs in your cart.
