If your group chat has ever collectively spiraled over a Roller Rabbit pajama set and you’ve spent a casual Sunday afternoon roaming the aisles of Target, consider this your official warning: your wallets are not safe.
Today, Target announced its latest (and arguably cutest) design partnership yet — Roller Rabbit x Target, a limited-time, nearly 250-piece collection celebrating travel, togetherness, and joyful living. And yes, it’s as colorful and serotonin-boosting as it sounds.
The collection officially drops March 7 in most Target stores and online (and is already previewing on Target.com), but trust us — this is one of those set-your-alarm, add-to-cart-at-12:01 a.m. moments.
For years, Roller Rabbit has built a cult following around its vibrant prints and effortless, getaway-ready silhouettes — especially those iconic pajama sets that somehow feel both polished and playful. With this collaboration, the brand expands that universe in its largest retail partnership to date, introducing an exclusive Roller Rabbit x Target print alongside entirely new categories for the label.
We’re talking women’s, men’s and kids’ apparel, signature sleepwear (in fresh, exclusive colorways), home décor and entertaining pieces, accessories, travel essentials (including luggage), outdoor living items, and beauty and lifestyle extras.
And in true Target fashion, more than 80% of the collection is priced at $35 and under.
The result? A collection that feels aspirational but accessible — polished enough for your next weekend getaway, practical enough for a Target run that somehow turns into a two-hour affair.
What makes this collaboration particularly savvy is how layered it feels. Beyond apparel and home, the collection features curated additions that seamlessly extend the Roller Rabbit world, including limited-edition packaging from Poppi, exclusive nail designs from Olive and June, temporary tattoos by Inked by Dani, and even a skincare pouch set from Byoma.
And while you’ll be able to shop each piece online, the in-store rollout feels especially intentional.
Guests shopping in person will find a dedicated Roller Rabbit x Target experience designed to immerse them in the brand’s signature color and pattern. There are surprise-and-delight moments throughout, including first-of-its-kind Mystery Boxes featuring keychains, compact mirrors, and sleep mask/scrunchie sets in assorted prints and icons.
There’s also a women’s sleepwear set in an exclusive color of Roller Rabbit’s iconic print available only in stores — the kind of detail that ensures this drop feels collectible.
To kick off a season filled with stunning prints, Target brought the collection to life with an immersive celebration at Casa Gessi last night (February 25) — transforming the downtown Manhattan space into a vibrant, vacation-inspired fantasy. The venue is known for having multiple floors, which made it easy for Roller Rabbit to dedicate each one to the collaboration’s central themes of travel and togetherness.
A dream closet installation invited guests to step inside a fully styled getaway wardrobe. An indoor pool became the backdrop for a synchronized live performance featuring dancers showcasing vacation-ready must-haves from the collection. In another corner, renowned chef and TV personality Eden Grinshpan hosted an intimate dining experience, while New York DJs Angel & Dren provided the soundtrack.
The guest list also reflected the collection’s crossover appeal, blending fashion, television, and digital influence. Among those in attendance were Amanda Batula, Lindsay Hubbard, Remi Bader, Sally Carden, Venita Aspen, Hannah Bronfman, Martha Hunt, Bailey Taylor and more.
Additionally, Amanda and Lindsay unveiled their curated edit from the collection, spotlighting personal favorites including the Short Sleeve Pajama Sets and the cozy-chic Terry Crewneck and Shorts — pieces that are already live online and expected to be early sellouts.
Target x Roller Rabbit offers the escapism of a passport stamp, the polish of a boutique brand, and the practicality of a Target receipt — all wrapped in bold, optimistic prints designed to stand out. You can browse the full collection and bookmark your favs on Target’s website here, but don’t forget to add them to your cart beginning next Saturday, March 7 @ 3AM ET/12AM PT.
