Tana Mongeau is bringing back the kind of summer you can practically taste — and, naturally, she’s putting her own very 2026 spin on it.
The internet’s favorite sober girl icon is teaming up with FINNSUL for the wellness brand’s newest limited-edition flavor, Rocket Pop, and the whole thing feels like a love letter to the summers of our childhoods. Think red, white and blue popsicles melting down your hands, backyard barbecues, drive-in movies, long afternoons by the pool and that very specific feeling that summer vacation was going to last forever.
Only this time, there’s a little more focus involved.
For FINNSUL’s first-ever creator collaboration, Tana serves up major ’90s supermodel-meets-American-summer energy, channeling the effortless, sun-soaked glamour of the Cindy Crawford era while making the aesthetic completely her own. The campaign is giving CBK at the Fourth of July, with Tana leaning into classic Americana styling, nostalgic summer imagery and that casually iconic energy that makes a simple popsicle feel like a full-blown cultural moment.
“Tana did not need a reinvention. She has always been an original,” said Finn and Sully McDonough, co-founders of FINNSUL. “The creative idea was to give her an iconic American-summer canvas and let her define it. Rocket Pop is playful, nostalgic and instantly recognizable, but Tana makes it feel entirely new.”
That is exactly what makes this collaboration click. Tana isn’t trying to become the next wellness girl — she’s bringing wellness into her world. Known for being unapologetically herself and increasingly open about living sober, Tana has turned her personal evolution into part of her larger cultural influence. Now, she’s stepping into the functional wellness space with a product designed around focus, hydration and energy without making the experience feel, well… boring.
The newest FINNSUL flavor is basically your childhood freezer aisle favorite after a 2026 glow-up. Rocket Pop combines cherry, lime and blue raspberry for a sweet, fruity flavor inspired by the classic red-white-and-blue popsicle. It’s nostalgic without feeling stuck in the past — which is pretty much the entire point.
Instead of reaching for an empty energy drink or another overly complicated wellness concoction, FINNSUL wants Rocket Pop to become the new sober-social staple you can toss into your gym bag, purse or tote and sip whenever you need a little brain boost.
And yes, there’s more to it than just a cute flavor.
FINNSUL is formulated with Cognizin® to support focus and concentration, plus L-theanine and 150mg of natural caffeine for energy. The formula also includes biotin for hair, skin and nails, B vitamins and magnesium, while monk fruit keeps things sweet without the sugar.
The result? 0g sugar, 10 calories and no artificial colors or sweeteners. Basically, it’s giving “summer nostalgia, but make it functional.”
For those who don’t know, FINNSUL was co-founded by Maureen Kelly, the creator of tarte cosmetics, alongside her sons Finn and Sully. The brand was created from their own experiences with ADHD, with a focus on supporting concentration and hydration rather than simply delivering another caffeine spike.
That makes Tana a particularly fitting first creator collaborator. She’s been candid about her own ADHD and mental health journey, while her increasingly visible sober lifestyle has made her one of the most recognizable faces of the modern sober-girl conversation.
And there’s a feel-good component, too: a portion of net proceeds from every FINNSUL sale goes toward mental health initiatives. So while Rocket Pop may look like the coolest thing to come out of the pool bag this summer, there’s a little more behind the nostalgia.
Rocket Pop officially launched August 26 and is available for $49.99 for a pack of 20 single sticks through FINNSUL’s TikTok Shop and Finnsul.com.
So, if your ideal summer involves a pool day, a tiny bikini, a retro pair of sunglasses, something cold in your hand and a soundtrack that makes you feel like you’re starring in your own coming-of-age movie, Tana and FINNSUL have basically already picked the drink. All you have to do now is purchase it 😉.
