Abby Baffoe isn’t just your go-to for beauty, hair, and “hot girl realness”—she’s now your barista, too. Well, kind of.
The Chicago-native-turned-New-York-it-girl teamed up with Manhattan’s cult-fave Noa Caffe to launch her first-ever drink collab: the Ab-Bee Latte, a cozy blend of espresso, honey, vanilla, cinnamon, and your milk of choice. Think clean girl aesthetic meets soft girl vibe, all served in a cute cup that tastes just like Abby’s TikTok feed—comforting, caffeinated, and full of charm.
“I make this latte every single morning,” Abby told Celeb Secrets at her launch party on Saturday (May 17). “So when Noa brought up the idea of creating a drink together, I was like, duh—this is the one.”
It all started, like most viral moments, with a cookie. Abby visited Noa Caffe to try their croissant-cookie hybrid, filmed a TikTok about it, and the video popped off. “It was unbelievably amazing,” she said. “So I made a video about it, and it went viral. They reached out, we built a relationship, and it just happened really organically.” From Valentine’s Day lattes in her apartment to full-on café takeovers, the relationship bloomed—just like Abby’s feed.
“Noa is woman-owned, organic, and such a vibe,” she added. “It felt so aligned with what I love and post about.”
And the fans? They showed up. A full crowd gathered to meet Abby, sip her signature drink, and snap selfies with her and her adorable dachshund, Lady—who, let’s be real, may have been the real headliner.
“They’re probably really here for Lady,” Abby laughed. “But I’m just going to tell myself it’s for me and the latte.”
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Known for her cozy chaos energy, aesthetic GRWMs, and game-changing hair hacks (hi, sock curls), Abby has built a brand off of being real—and being really stylish while doing it.
But even she didn’t expect one café collab to hit this hard. “Never in my life did I think a video would change things like this,” she shared. “That’s why I always say just post it—you never know what could come from it.”
Her “just post it” mantra has paid off. From daily hair tutorials to being featured in Vogue for Kosas‘ latest campaign, Abby’s signature blend of humor, hot tips, and heart has solidified her as one of Gen Z’s most influential beauty creators.
“I used to say yes to everything,” she told us. “But now I really pick and choose what’s important. I’ve learned to slow down and focus on things that light me up.”
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While the Ab-Bee Latte might taste like your new fave morning treat, it’s also a metaphor for everything Abby embodies. Cozy, simple, and with a sprinkle of spice. “If it were a hairstyle, it’d be a fresh blowout,” she said confidently. “That just-walked-out-of-a-salon, main-character moment.”
The drink—which will live on Noa’s menu for a month—feels like the perfect extension of her brand. And though she sipped it while listening to Frank Sinatra (yes, really), she joked that her sock curls would pair better with a French martini: “Not a French 75—a French martini,” she laughed.
Beyond coffee content, Abby’s still very much the hair girl. Lately, she’s into flipped ends with a roller brush—“It gives Rachel Green,” she said—and effortless waves that scream coastal cowgirl. And her wardrobe? Getting a soft, feminine refresh just in time for summer.
“Everyone keeps hating on the milkmaid vibe, but I love it,” she said. “It makes me feel so feminine.”
“Also? Polka dots. I can’t stop buying them—navy and white, brown and white. It’s giving Pretty Woman in the best way.”
Of course, no Abby appearance is complete without Lady, her four-month-old dachshund who stars in half her TikToks. “She’s my best friend,” Abby gushed. “I don’t even remember life before her.” But being a dog mom has also reshaped her routines.
“Leaving the house is a whole process now,” she said. “But it’s so worth it.”
And Abby’s not doing it alone. Her mom and best friend were front and center at the latte launch, fully in proud parent mode. “My mom’s like the Mean Girls mom with her phone out—‘You’re doing amazing, sweetie!’ She’s hilarious.”
As for what’s next? More travel, a fashion collab, and—spoiler alert—“something cute to sleep in” that might be dropping soon.
“I’m leaning into more hands-on projects and collaborations like this,” she said. “They’re so fun and let me actually meet people, which is what it’s all about.”
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Despite sharing so much online, Abby still keeps a few surprises up her sleeve. For one: she’s been a vegetarian since she was 15. “People were shocked,” she said. “It’s just second nature to me now. I don’t think about it.” And yes, she’s recently dabbled in a little fish—“appetizers only!”
She’s also opening up more in podcasts and personal storytelling. “You get to control how much you share,” she said. “It’s empowering to tell your own story your own way.”
With a new latte on the menu, a growing fanbase, and a head full of perfectly flipped ends, Abby Baffoe is solidifying her place as the real-deal it-girl—one post, curl, and coffee at a time.
“I just want to keep doing what feels like me,” she said. And if that means more lattes, more Lady, and more laughs — we’re so good with that.
If you’re in New York City, stop by Noa Caffe at 34 E 32nd Street to grab your own Ab-Bee Latte while it lasts.
