And that’s a wrap on Miami Swim Week!
Taking place from May 29 to June 5, 2024, tons of your favorite (and soon-to-be favorite) brands headed down to the Sunshine State to reveal their latest designs on beachside runways, showcasing bright colors, premium textures and new trends to help up your swimwear game this season and beyond.
One of the many designers to hit the runway this year was Mars the Label, which is owned by British fashion designer Arianna Ajtar. With a humble start in her English family home in 2015, Mars the Label has a unique blend of British sophistication and wanderlust that redefines confidence and empowerment for women of all shapes and sizes with an eclectic array of offerings from swimwear and dresses to loungewear and accessories.
The now multi-million pound business with praise from it-girls like Sophie Kasaei, Chloe Burrows, Mary Bedford, Ellie Joslin and Rach Leary, Mars the Label is truly a household favorite worldwide, with shoppers from North America to Europe to Australia. Beyond the garments themselves, Mars the Label fosters a sense of inclusivity and belonging, inspiring women of all shapes and sizes to embrace their unique style with confidence and flair. Through their commitment to empowerment, Mars the Label isn’t just redefining fashion; they’re shaping a movement that uplifts and celebrates women.
View this post on Instagram
Designer Arianna Ajtar brought Celeb Secrets behind-the-scenes for Mars The Label’s big day, and described the entire event as a “major moment.”
“I’m thrilled to share that Mars the Label made our Miami Swim Week debut (eek!). This is such a major moment for me and my team. Since starting the brand in 2015 out of my parents’ house in England, I’ve dreamed of taking my designs to swimwear’s biggest stage. The event unfolded at the incredible SLS South Beach on May 31st. We had 18 incredible women showing off 40 new styles. Some of the incredible talent walking included Mary Bedford, Sofia Jamora, Desiree Schlotz, Jilissa, Erifili Sfakianakis, and Ray Bitancourt, among other gorgeous women,” Arianna tells Celeb Secrets exclusively.
“This collection brought a fresh influence of colors, textures and timeless styles to our offerings. From crochet bikinis to strappy one-pieces, we wanted to set the tone for the summer’s hottest trends. We even incorporated elements of lingerie into this collection, blending lace and swim for a flirty, fresh approach that set us apart.”
View this post on Instagram
You can check out some of the best moments by scrolling through her photo diary below. Don’t forget to shop your favs from Mars The Label here and let us know what you think of the brand by leaving a reaction at the bottom of the post or by sliding into our DMs on Instagram at @celebsecrets.
“My ‘WE REALLY DID THAT’ moment”
“Realizing just how intense it’s going to be seeing 40 looks out that we’re about to be given to 18 INSANE models.”
“I really couldn’t believe how many incredibly beautiful girls not only wanted to walk for Mars, but also knew about the brand in the US. We have a huge US market but it never feels real!!”
“Fili really suited blue, she was for reallll a princess”
“Sorrrry we really have Sofia Jamora exclusively walking for us? ICONIC!! And with Virginia!!!”
“She reallllly said SUPER MODEL, literally INSANE and that piece looked incredible on her. It’s one of my favorite designs so I knew it had to go on someone extra special ”
“Seeing the fishtail swim on the catwalk was ICONIC. It’s one of our signature styles”
“No words needed. Mary Bedford – my best friend – literally KILLLLED it. She did me, herself and mars SO proud on her first time walking”
“Seeing our designs fully executed on the runway is SO surreal.”
“I’m obsessed with the crochet looks, it’s the style of the summer for sure.”
“Omfg, it’s over and everything went to plan!!!”
For more coverage from Miami Swim Week, click here.
