The stars were out in Utah this past weekend, both for the NBA All-Star festivities and for JBL’s Peaks on Peaks event, where the audio equipment brand debuted their latest earbuds in an acrobatic demonstration involving some of the world’s most accomplished snowboarders and special celebrity guests.
At the Peaks on Peaks event Saturday afternoon (Feb. 18), JBL introduced their Endurance Peak 3 earbuds in exciting fashion. Eleven professional snowboarders including Red Gerard, Brenna Huckaby and JBL ambassador Zeb Powell took to the slopes in a jump-track style course designed by the legend Russell Winfield, who hand-picked the riders himself.
Euphoria‘s Angus Cloud, model Jordyn Woods and basketball stars Josh Giddey and Tristan Jass were featured guests slope-side, getting to witness high-flying shredding at the prestigious Park City Mountain Resort.
The event was put on to showcase the toughness of the Endurance Peak 3’s. The earbuds are meant for action with an IP68 dust- and waterproof-rating, meaning it will survive all dust as well as being submerged in water.
The brand also released an exclusive Endurance Peak 3 x Russell Winfield collab at the event, with creative direction by Winfield and artwork from Travis Spinks. They were inspired by literal mountain peaks to embolden users to always endure and push forward.
Peaks on Peaks included a limited edition on-snow capsule collection featuring outerwear with custom artwork by Spinks to go along with the live-action snowboarding showcase. Each rider donned this peak-inspired gear while putting the Endurance Peak 3 up to an extreme test.
Click through the gallery below to see all the snapshots from JBL’s Peaks on Peaks event…
