If there’s one thing KATSEYE knows how to do, it’s make an entrance, and their latest move with LANEIGE? Total mic SMASH energy.
On Monday (January 26), the GRAMMY®-nominated global girl group was announced as LANEIGE’s newest global partner and the faces of its hottest lip launch yet: JuicePop Box Lip Tint ($23) — a next-gen tinted lip serum inspired by Korean beauty trends, music culture, and that effortlessly glossy, hydrated pout we’re all chasing.
And the best part? The product is officially available to shop on Sephora.com and us.LANEIGE.com, with in-store launches following shortly after. So yes… consider this your official warning to clear space in your makeup bag.
Inspired by the rising virality of Korean lip tints, JuicePop Box Lip Tint transforms sound into color, with each shade rooted in a different music genre. They capture the vibe, mood, and individuality that define both KATSEYE’s genre-blending artistry and LANEIGE’s playful, innovative beauty DNA.
Set to the group’s viral track “Internet Girl,” the campaign unfolds inside a fully customized pink recording studio where choreography, rhythm, and glam collide. Each member stars individually with her own signature shade, because this era of beauty is all about personality, confidence, and main character energy.
In short? It’s not just a campaign. It’s a beauty pop moment.
We need to talk about why the brand’s new lip tint is better than the rest and about to live in your bag. According to LANEIGE, the JuicePop Box Lip Tint has a hydrating water-to-oil formula that never feels sticky or drying. Its moisture-packed glossy finish looks glassy but feels weightless and it’s guaranteed to give you 12 hours of juicy, buildable color. Plus, it’s got clip-on packaging, giving you no other option to not wear it all day, every day.
Powered by LANEIGE’s Water-Oil Remix Complex™, peptides, ceramides, vitamins C + E, and antioxidant-rich berry extracts, the formula glides on like a refreshing tint before transforming into nourishing oil — locking in moisture and shine all day long.
Basically? It’s skincare and makeup in one glossy little power move.
As far as the partnership with KATSEYE goes, each member is bringing their own vibe, sound, and energy to the lineup — and their shades reflect it perfectly.
Sophia’s Red Classic is bold, timeless, and commanding — just like her leadership. In the campaign, Sophia plays piano, nodding to her classical music roots and vocal training. Lara’s DJ Plum is deep, creative, and cool-girl coded — mirroring Lara’s instinct for composition, songwriting, and the behind-the-scenes magic of music-making. Manon’s Pop Star Peach is bright, radiant, and impossible to ignore, capturing Manon’s natural it-girl energy and star power.
If you’re looking to try Megan’s Jazzy Jam, you will feel sharp, confident, and performance-driven. Daniela’s Disco Coral is bold, rhythmic and dance-floor ready, as it channels her deep connection to movement and expressive choreography. Yoonchae’s LoFi Mauve is soft, cool and effortlessly chic, reflecting her calm confidence and understated impact.
And if you’re feeling extra? The full lineup includes eight music-inspired shades, including Electro Berry and Mocha Remix — because every playlist deserves range.
As the #1 Lip Treatment Brand in the U.S. for three consecutive years, LANEIGE continues redefining beauty through its “Open to Wonder” ethos, blending skincare innovation with playful sensorial experiences.
“This is our first collection designed with sound as its creative foundation,” says Julien Bouzitat, SVP of Prestige at Amorepacific US. “Partnering with KATSEYE — a globally connected, vibrant, genre-blending group — brings this launch to life in an authentic and electric way.”
You can purchase LANEIGE’s JuicePop Box Lip Tint for $23 on both their website at on Sephora.com now, and in-store at Sephora and Sephora at Kohl’s this Friday (January 30). The new product is expected to hit Amazon later this year, but we suggest snagging now before they sell out.
